The Marketer's Journey

Jay Acunzo, Keynote Speaker and Show Host of Unthinkable, joins the Content Pros Podcast to discuss the importance of finding and trusting your intuition when it comes to creating standout content.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why reliably creating great content means realistically wielding intuition How stopping asking questions leads to finding the right answers for content Why getting the best advice means pushing back and asking questions of the experts How the Cinderella story arc sets up a successful podcast series   Resources Jay Acunzo on Twitter: @jayacunzo Sorry for Marketing Unthinkable Monumental Shift Science Vs The Science of Social Media   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How a lack of cohesion and data leads to tension on the marketing team Why a winning design means validating the data first How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions Why motivating content means including your product, even if you don't want it to be too sales-y   Resources Oli Gardner on Twitter: @oligardner Unbounce Fuck Data The Landing Page Sessions with Oli Gardner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why the reality of marketing today means that even one-to-one conversations count as content How content marketing has become the new sales department Why cutting through the clutter means making your customer feel human again How not properly arming your sales team leads to an email bruise   Resources Matt Heinz on Twitter: @HeinzMarketing Heinz Marketing Viewedit   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why better quality means less content How business growth leads directly to a complete revamp of your content Why well-organized content means making it easy to navigate for external and internal audiences How a successful content marketing plan leads to spending more time with sales than marketing   Resources Hana Abaza on Twitter: @HanaAbaza Shopify Plus' Twitter and Blog Shopify Blog   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Authors Barry Feldman and Seth Price, copywriter and marketing/branding speaker respectively, join the Content Pros Podcast to discuss their debut book "The Road to Recognition" and the intersection of content and branding to achieve marketing success.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How the power of personal branding leads to getting your name out of spam folder and in front of a reader Why building a brand means starting with the foundational platforms that many take for granted How passion and zeal lead to tenacity and perseverance through the hard times of content Why successful content means an equal amount of time spent on both writing and visual design   Resources   Barry Feldman on Twitter: @FeldmanCreative Seth Price on Twitter: @sethprice The Road to Recognition: The A-To-Z Guide to Personal Branding to Accelerate Your Professional Success in the Age of Digital Media The Point The Brand Called You by Tom Peters Platform: Get Noticed in a Noisy World SEO Simplified for Short Attention Spans       Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why launching a brand new category means pitching it without mentioning it How meeting with specialists but following your intuition leads to informed and inspired innovation Why starting a new technology platform means focusing on the human, instead of technical, element How putting the brand first when starting out leads to better retention, recruiting, and investment   Resources Anthony Kennada on Twitter: @akennada Gainsight An Unapologetic Defense of Brand Marketing for B2B Growth Pulse 2017 CategoryDev Pulse Conference 2015 Speakers Sing "Blank Space" (A Cappella)   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B landscape.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How believing in your idea enough to push back leads to viral marketing success Why producing impactful B2B content means marketing like a B2C How failing at video quickly and often ultimately leads to video prowess and content gold Why ingraining video into your corporate culture means turning its power inwards as much as outward   Resources René Lego on Twitter: @ReneLego SolarWinds on Twitter, Facebook, Thwack, LinkedIn, Instagram, and YouTube ThwackCamp Email in Real Life A Conference Call in Real Life Stranger IT Teaser Stranger IT: Follow the Lights Stranger IT: Imposter Computer Stranger IT: The Upside Down   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in Why marketing for an intangible product means bringing it in to the physical realm How starting from scratch in an established industry leads to a thrilling and rewarding career Why successfully relaunching a marketing campaign sometimes means not waiting for permission   Resources Beth Taylor on Twitter: @BethATaylor20 Airline Tariff Publishing Company (ATPCO) IBM RemixIT Viral Clippers Beat Lenovo: Users Happen   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why having a blog that people want to contribute to means making it beautiful and open How the life and communication style of your audience feeds into your content design Why launching a successful contributed-content program means a concentrated effort on submission recruitment How a collaborative, cross-functional, in-house design team leads to intuitive, readable, engageable content Why staffing a team of content pros means looking for customer service pros   Resources Clair Byrd on Twitter: @theclairbyrd Twilio InVision Blog Design Disruptors Helvetica   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why the constant bombardment of content means a shift in marketing focus from tactics to relationships How the change in opportunity and real cost of video leads to a restructuring of marketing staffing Why engaging a production agency means analyzing the purpose of a video before you begin filming How hosting your own videos leads to more insightful and accurate engagement data   Resources Tyler Lessard on Twitter: @tylerlessard Vidyard StudioNow Notch Video Arc Media Media One Creative RockBridge Media   Visit ContentProsPodcast.com for more insights from your favorite content marketers.