CONEX S6: Can You Increase Sales by Decreasing Content?

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why better quality means less content
• How business growth leads directly to a complete revamp of your content
• Why well-organized content means making it easy to navigate for external and internal audiences
• How a successful content marketing plan leads to spending more time with sales than marketing

 

Resources

• Hana Abaza on Twitter: @HanaAbaza
• Shopify Plus' Twitter and Blog
• Shopify Blog

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.