CONEX S6: Why All Startups Should Start With Branding Instead of Content

Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why launching a brand new category means pitching it without mentioning it
• How meeting with specialists but following your intuition leads to informed and inspired innovation
• Why starting a new technology platform means focusing on the human, instead of technical, element
• How putting the brand first when starting out leads to better retention, recruiting, and investment

 

Resources

• Anthony Kennada on Twitter: @akennada
• Gainsight
• An Unapologetic Defense of Brand Marketing for B2B Growth
• Pulse 2017
• CategoryDev
• Pulse Conference 2015 Speakers Sing "Blank Space" (A Cappella)

 

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