The Marketer's Journey

Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert In This Episode How the evolution of content marketing leads to a focus of strategy above all else Why increasing appreciation for content marketing means changing leadership's perception of the work involved How strategizing, treating yo' self, and trying leads to a better career as a content marketer Resources Anna Hrach on Twitter: @annabananahrach Convince and Convert Content Marketing Master Class The Lean Startup Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy Why being a successful content marketer today means marrying new data to new creativity How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates Resources Peter Reitano on Twitter: @digidharma Jeff Goldenberg on Twitter: @jeff_goldenberg Abacus Agency The Facebook Pixel Technopoly: The Surrender of Culture to Technology Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Kris Rudeegraap, CEO of Sendoso, joins the Content Pros Podcast to discuss how snail mail is making a roaring comeback as a vehicle for impactful content.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why getting noticed today means embracing an old, previously ridiculed mode of communication How snail mail leads to perfectly timed and impactful customer engagement opportunities Why meaningful, personalized content means creating a physical presence from afar How timely mailers lead to content that stands apart from the rest   Resources Kris Rudeegraap on Twitter: @rudeegraap Sendoso   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why great content means letting customers learn about your product without a salesperson involved How the evolution of content is leading to content that exists beyond the top of the funnel Why pooling together a diverse set of marketing ideas means breaking down internal silos How personalization and personas lead to customers that trust you and come back for more content   Resources Matt Wesson on Twitter: @mattbwesson SalesLoft Content Marketing 2.0 Vidyard's Home for the Holidays   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How one case study leads to a multitude of pieces of content Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk How fine tuning the art of interviewing leads to inspirational and motivational content Why a compelling interview means setting up a good tennis match   Resources James Kotecki on Twitter: @JamesKotecki The Kotecki Group James on Politico, Facebook, and Instagram   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C Why successful marketing storytelling means a focus on characters instead of story How changes in audience expectations leads to dynamic and collaborative presentations Why winning content means first thinking of how your audience would succeed without your product   Resources Sourabh Kothari on Twitter: @sokothari Signifyd Content Marketing Class   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How one tiny change in media process can lead to a global and cultural paradigm shift Why more media means fewer autonomous decisions made by consumers How the increase in media creators has led to a fundamental change in the definition of marketing Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content   Resources Mathew Sweezey on Twitter: @msweezey Salesforce Marketing Automation for Dummies Cluetrain Manifesto B2B Social Media Case Study: How I made $47 million from my B2B blog First Tweet   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why creating content is only a small part of content marketing How a focus on creating value with new concepts leads to online virality Why the right amount of content means calculating how much you can take and adding one How supplementing your existing workforce with an agency leads to new opportunities and resources   Resources Fatima Zaidi on Twitter: @zaidiafatima Eighty-Eight Agency on Instagram, Facebook, LinkedIn, Twitter, and the blog Foodora Campaign: One Wheel for a Better Planet What's Now, What's NEXT Foodora and Durex and Partnering Up This Valentine's Day Agency or Porn   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why a CEO's successful pitch doesn't mean a slam dunk for the sales team How a sales and storyteller hat across an organization leads to a fundamental shift in both external and internal communications Why talking about your company and the market to your customers means you're doing it wrong How bringing your weekend self to work leads to memorable presentations... in a good way   Resources Doug Landis on Twitter: @douglandis Emergence Capital The Greatest Sales Deck I've Ever Seen Emergence Playbook Thoughts   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why measuring success of ABM means revisiting your marketing metrics and your definition of success How understanding the buyer’s journey means understanding that you can’t dictate the process The customer doesn’t care about your sales funnel Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization How the right ABM and content marketing leads to an empowered and enabled sales team   Resources Todd Berkowitz on Twitter: @toddberkowitz Gartner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.