CONEX S6: How Signifyd Builds Messaging for Audiences in a B2B World

Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C
• Why successful marketing storytelling means a focus on characters instead of story
• How changes in audience expectations leads to dynamic and collaborative presentations
• Why winning content means first thinking of how your audience would succeed without your product

 

Resources

• Sourabh Kothari on Twitter: @sokothari
• Signifyd
• Content Marketing Class

 

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