The Marketer's Journey

Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy having a content marketing strategy means having more than just contentHow a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketerWhy creating better content means doing less of itHow stepping back leads to stepping forward in content stratResourcesMichele Linn on Twitter: @michelelinnContent Marketing InstituteContent Marketing WorldContent Marketing Master Class New Research Reveals Habits of Top Content Marketers Your Editorial Calendar is Not Your Content Marketing StrategyVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodeHow short-form documentary-style video content leads to new revelations about your customersWhy top-of-funnel content doesn’t mean sticking to only short clips or still imagesHow humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customersWhy planning a year’s worth of content means shooting one documentaryResourcesDelaney Turner on Twitter: @DTurnerBlogsDemand SpringThe Most Awesome Game Revolutionaries: Voices from the OTT FrontineVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeHow using AI in your marketing strategy leads to streamlined business operations and effective sales teamsWhy successfully incorporating AI means keeping some of your old tools to complement the new onesHow mining for prospects with the help of AI leads to customers you didn’t even know existedWhy AI integration means alignment between sales and marketingResourcesNate Skinner on Twitter: @renniksnSalesforce PardotSalesforce Einstein How Lenovo Delivers Intentional Content Through Predictive Insights Marketing Technology Landscape Supergraphic (2017): Martech 5000BomboraWhy B2B Sales Success Requires a Holistic Account-Based StrategyVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy cultivating a good content strategy means looking to Google and data firstHow chasing unicorn viral content leads to uninspiring and failing content over the long termWhy reviewing metrics successfully means understanding that not all metrics are equally importantHow understanding and embracing your workhorse content leads to a focused strategy with strong conversion pointsResourcesMelissa Hodai on Twitter: @melissahodaiAllstate on Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+The Allstate BlogAllstate Tools & Resources Will A Backyard Chicken Or Goat Affect My Home Insurance? What Is 'Full Coverage'?Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy cultivating organic reach means being committed to being the best of the best on the internetHow researching your own content leads to an increase of quality and leads over timeWhy a winning content strategy means a thorough writing plan that schedules months into the futureHow a workflow that includes a workback leads to better execution and less stressResourcesNathan Ellering on Twitter: @njelleringCoSchedule on Facebook, Twitter, LinkedIn, Pinterest, and Google+CoSchedule BlogVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy a successful email campaign means keeping sales and marketing on the same pageHow over-automation leads to a disconnect between brands and their customersWhy respecting tiered personas means cutting out the HTML messages beyond a certain levelHow fewer links to content in emails leads to more engagementResourcesBrandon Redlinger on Twitter: @brandon_lee_09Engagio: Facebook, Twitter, LinkedIn, BlogJohn Miller on Twitter and ScribewiseHacking GrowthVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode How collaborating and networking leads to more successful content and a flourishing career Why getting your audience to read your content means speaking to them as a peer instead of a brand How relevant content leads to a busy audience finding the time to listen and read it Why execution of good ideas is more important than generation of great ideas Resources Lee Odden on Twitter: @leeodden Ann Handley on Twitter: @annhandley DJ Waldow on Twitter: @djwaldow Andy Crestodina on Twitter: @crestodina Matt Heinz on Twitter: @HeinzMarketing Jay Baer on Twitter: @jaybaer Uberflip The Content Experience: 2018 Registration (Super Early Bird) Convince & Convert: Four Ways to Fix Your Broken Content Marketing Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why successful content marketing means more than lead generation How accurately measuring engagement leads to more efficient sales team How a close and cooperative relationship between sales and marketing leads to better results for both teams Why a lack of synchronization means an opportunity to become a leader from within Resources Sangram Vajre on Twitter: @sangramvajre Terminus on Facebook, Twitter, and LinkedIn #FlipMyFunnel EverString Bombora Pardot Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why understanding your prospects means going beyond your own digital properties How reinforcement of your core messaging can lead to prospective buyer tune-out Why getting the most out of your data means using it to trigger campaigns and craft your message How being helpful instead of pitchy leads to successfully capturing leads and moving them through the funnel Resources Mike Ballard on Twitter: @mballard5574 Lenovo on Facebook, Twitter, YouTube, Google+, Pinterest, and flickr SiriusDecisions Demand Waterfall Scott Brinker's Marketing Technology Landscape Supergraphic (2017): Martech 5000 MeritDirect Adobe Audience Manager Bambora Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel How speaking to the silo leads to breaking down the wall for new customers Why successfully walking your customer through the content funnel means incorporating some Netflix ideas How actual customer testimonials lead to a better profile and better sales Resources Travis Bickham on Twitter: @travisbickham Concord: Blog, Facebook, Twitter, LinkedIn Visit ContentProsPodcast.com for more insights from your favorite content marketers.