CONEX S7: Why Terminus Measures Content Success Through Collaboration

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why successful content marketing means more than lead generation
• How accurately measuring engagement leads to more efficient sales team
• How a close and cooperative relationship between sales and marketing leads to better results for both teams
• Why a lack of synchronization means an opportunity to become a leader from within

Resources

• Sangram Vajre on Twitter: @sangramvajre
• Terminus on Facebook, Twitter, and LinkedIn
• #FlipMyFunnel
• EverString
• Bombora
• Pardot

Visit ContentProsPodcast.com for more insights from your favorite content marketers.