The Marketer's Journey

Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies How to coordinate teams to put out exceptional content in effective ways How giving away knowledge can lead to tremendous growth in brand awareness and sales   Resources Susan on Twitter Susan Hartman Consulting Energy University Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode What it means to have quality content How to balance authenticity with polish How to find the right writer Why clear communication is so crucial to hitting the mark with content Why more than just the writing contributes to the overall experience   Resources The Content Company Cara on Twitter   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to create content to engage with multiple audiences with different personas How to work with brand ambassadors to generate content Why webinars are great pieces of content and how to style them for your audience How to repurpose and find multiple uses for your content Why compensating your brand ambassadors can strengthen your community   Resources Stephanie on Twitter. ExamSoft VidYard   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.In This EpisodeHow identifying your target audience can guide which social media your business should focus onWhy you should use social media as a funnel to catch a wider audience that leads back to your productHow repeatable campaigns can help your brand stand out and keep your audience engagedThe importance of empathizing with your audience when creating targeted adsResourcesJason Schemmel on TwitterHarperCollins Christian Publishing on Facebook, Twitter.GSD Chat Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to create opportunities for your customers to engage and advocate for your company How direct communication with your customers can help grow your business Why free content can be incredibly valuable How to reach out to influencers and even allow them to influence your business How to build and manage an effective influencer program   Resources Ilana Rabinowitz on Twitter - @Ilana221 The Four Ways to Fix Your Broken Content Marketing - bit.ly/brokencontent Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy a video first content strategy means building your entire content strategy out from and around videoHow focusing on help, hero, and hub content leads to a stellar content strategy modelWhy upcycling content means starting with the richest format and letting content spin-off from thereThe false content myth of "One Video to Rule Them All"ResourcesSalma Jafri on Twitter: @salmajafriSalma Jafri Media on Facebook, YouTube, Instagram, Pinterest, and LinkedInBe The MediaVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy a faster, more responsive, and successful campaign means putting it out there before you think it's readyHow limiting your work leads to greater progress and success in the long runWhy a well-made content strategy calendar means looking ahead while also looking backHow internal silos lead to trouble in sales funnel handoffsResourcesAndrea Fryrear on Twitter: @AndreaFryrearAgileSherpas on Twitter, Facebook, Instagram, YouTube, and LinkedInAgile ManifestoThe Lean Startup Why Robert Rose Wants to Kill MarketingVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy embracing fun, free content promotion means getting involved in influencer outreachHow updating old stuff leads to conversions and even a possible book deal down the roadWhy creating evergreen blog content means leaving off the posting dateHow planning your lifetime body of work leads to content that stands the tests of timeResourcesAndy Crestodina on Twitter: @crestodinaOrbit Media Studios They’re Geeky and They’re Kooky: The Vidyard FamilyVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy being a leader in your field means creating content that stands apart from sales as its own business assetHow the campaign approach to content leads to diluted and unoriginal materialWhy content marketing doesn't mean the same thing as advertisingHow a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machinesResourcesRobert Rose on Twitter: @Robert_RoseContent Marketing InstituteKilling Marketing: How Innovative Businesses Are Turning Marketing Cost into ProfitBabyCenterEverybody WritesContent Inc.Growth Hacker MarketingVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeHow outbound content leads to new customers in unlikely placesWhy becoming a customer's natural choice means answering questions about your role and the emotions associated with itHow approaching placement without a story pre-written leads to better, more engaging contentWhy finding the best placement means looking at your alignment, sources, and formatResourcesMelanie Deziel on Twitter: @mdezielThe Overlap League Women Inmates: Why the Male Model Doesn't WorkThe Rise of Native Ads in Digital News PublicationsVisit ContentProsPodcast.com for more insights from your favorite content marketers.