CONEX S7: How Andrea Fryrear Keeps Content Agile and Responsive

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready
• How limiting your work leads to greater progress and success in the long run
• Why a well-made content strategy calendar means looking ahead while also looking back
• How internal silos lead to trouble in sales funnel handoffs

Resources

• Andrea Fryrear on Twitter: @AndreaFryrear
• AgileSherpas on Twitter, Facebook, Instagram, YouTube, and LinkedIn
• Agile Manifesto
• The Lean Startup
•  Why Robert Rose Wants to Kill Marketing

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