CONEX S7: How Melanie Deziel Uses Native Advertising to Reel In New Customers

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How outbound content leads to new customers in unlikely places
• Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
• How approaching placement without a story pre-written leads to better, more engaging content
• Why finding the best placement means looking at your alignment, sources, and format

Resources

• Melanie Deziel on Twitter: @mdeziel
• The Overlap League
•  Women Inmates: Why the Male Model Doesn't Work
• The Rise of Native Ads in Digital News Publications

Visit ContentProsPodcast.com for more insights from your favorite content marketers.