Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.
In This Episode
- How identifying your target audience can guide which social media your business should focus on
- Why you should use social media as a funnel to catch a wider audience that leads back to your product
- How repeatable campaigns can help your brand stand out and keep your audience engaged
- The importance of empathizing with your audience when creating targeted ads
Resources
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