CONEX S7: Why Allstate Is Ditching the Viral Unicorn and Embracing the Trusty Workhorse

Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why cultivating a good content strategy means looking to Google and data first
• How chasing unicorn viral content leads to uninspiring and failing content over the long term
• Why reviewing metrics successfully means understanding that not all metrics are equally important
• How understanding and embracing your workhorse content leads to a focused strategy with strong conversion points

Resources

• Melissa Hodai on Twitter: @melissahodai
• Allstate on Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+
• The Allstate Blog
• Allstate Tools & Resources
•  Will A Backyard Chicken Or Goat Affect My Home Insurance?
•  What Is 'Full Coverage'?

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