CONEX S7: How Salesforce is Using AI to Find Leads You Didn’t Know Existed

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How using AI in your marketing strategy leads to streamlined business operations and effective sales teams
• Why successfully incorporating AI means keeping some of your old tools to complement the new ones
• How mining for prospects with the help of AI leads to customers you didn’t even know existed
• Why AI integration means alignment between sales and marketing

Resources

• Nate Skinner on Twitter: @renniksn
• Salesforce Pardot
• Salesforce Einstein
•  How Lenovo Delivers Intentional Content Through Predictive Insights
•  Marketing Technology Landscape Supergraphic (2017): Martech 5000
• Bombora
• Why B2B Sales Success Requires a Holistic Account-Based Strategy

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