CONEX S7: How Demand Spring Uses Long-Form Video to Qualify and Convert Leads

Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 In This Episode

• How short-form documentary-style video content leads to new revelations about your customers
• Why top-of-funnel content doesn’t mean sticking to only short clips or still images
• How humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customers
• Why planning a year’s worth of content means shooting one documentary

Resources

• Delaney Turner on Twitter: @DTurnerBlogs
• Demand Spring
• The Most Awesome Game
•  Revolutionaries: Voices from the OTT Frontine

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