CONEX S7: Why the Content Marketing Institute Wants You to Do Less but Better

Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why having a content marketing strategy means having more than just content
• How a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketer
• Why creating better content means doing less of it
• How stepping back leads to stepping forward in content strat

Resources

• Michele Linn on Twitter: @michelelinn
• Content Marketing Institute
• Content Marketing World
• Content Marketing Master Class
•  New Research Reveals Habits of Top Content Marketers
•  Your Editorial Calendar is Not Your Content Marketing Strategy

Visit ContentProsPodcast.com for more insights from your favorite content marketers.