CONEX S6: How AT&T Blogged Their Way to $47 Million

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• How one tiny change in media process can lead to a global and cultural paradigm shift
• Why more media means fewer autonomous decisions made by consumers
• How the increase in media creators has led to a fundamental change in the definition of marketing
• Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content

 

Resources

• Mathew Sweezey on Twitter: @msweezey
• Salesforce
• Marketing Automation for Dummies
• Cluetrain Manifesto
• B2B Social Media Case Study: How I made $47 million from my B2B blog
• First Tweet

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.