CONEX S6: How the Abacus Agency Leverages Facebook for Content Distribution

Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content
• How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy
• Why being a successful content marketer today means marrying new data to new creativity
• How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates

Resources

• Peter Reitano on Twitter: @digidharma
• Jeff Goldenberg on Twitter: @jeff_goldenberg
• Abacus Agency
• The Facebook Pixel
• Technopoly: The Surrender of Culture to Technology

Visit ContentProsPodcast.com for more insights from your favorite content marketers.