CONEX S6: How the Eighty-Eight Agency Is Bringing PR Back From the Dead

Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why creating content is only a small part of content marketing
• How a focus on creating value with new concepts leads to online virality
• Why the right amount of content means calculating how much you can take and adding one
• How supplementing your existing workforce with an agency leads to new opportunities and resources

 

Resources

• Fatima Zaidi on Twitter: @zaidiafatima
• Eighty-Eight Agency on Instagram, Facebook, LinkedIn, Twitter, and the blog
• Foodora Campaign: One Wheel for a Better Planet
• What's Now, What's NEXT
• Foodora and Durex and Partnering Up This Valentine's Day
• Agency or Porn

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.