CONEX S6: Smashing the Norms of Video Content Marketing

René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B landscape.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• How believing in your idea enough to push back leads to viral marketing success
• Why producing impactful B2B content means marketing like a B2C
• How failing at video quickly and often ultimately leads to video prowess and content gold
• Why ingraining video into your corporate culture means turning its power inwards as much as outward

 

Resources

• René Lego on Twitter: @ReneLego
• SolarWinds on Twitter, Facebook, Thwack, LinkedIn, Instagram, and YouTube
• ThwackCamp
• Email in Real Life
• A Conference Call in Real Life
• Stranger IT Teaser
• Stranger IT: Follow the Lights
• Stranger IT: Imposter Computer
• Stranger IT: The Upside Down

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.