The Marketer's Journey CONEX S6: How Fortune 500 Marketing Experience Can Work for a Niche Market
Apr 6, 2017
33:57
Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.
Special thanks to our sponsors:
In This Episode
- How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in
- Why marketing for an intangible product means bringing it in to the physical realm
- How starting from scratch in an established industry leads to a thrilling and rewarding career
- Why successfully relaunching a marketing campaign sometimes means not waiting for permission
Resources
- Beth Taylor on Twitter: @BethATaylor20
- Airline Tariff Publishing Company (ATPCO)
- IBM RemixIT
- Viral Clippers Beat
- Lenovo: Users Happen
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