Authors Barry Feldman and Seth Price, copywriter and marketing/branding speaker respectively, join the Content Pros Podcast to discuss their debut book "The Road to Recognition" and the intersection of content and branding to achieve marketing success.

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In This Episode

How the power of personal branding leads to getting your name out of spam folder and in front of a reader
Why building a brand means starting with the foundational platforms that many take for granted
How passion and zeal lead to tenacity and perseverance through the hard times of content
Why successful content means an equal amount of time spent on both writing and visual design

Resources

Barry Feldman on Twitter: @FeldmanCreative
Seth Price on Twitter: @sethprice
The Road to Recognition: The A-To-Z Guide to Personal Branding to Accelerate Your Professional Success in the Age of Digital Media
The Point
The Brand Called You by Tom Peters
Platform: Get Noticed in a Noisy World
SEO Simplified for Short Attention Spans

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CONEX S6: The Road to Recognition is Paved with Branding and Content