The Marketer's Journey CONEX S5: How to Give Your Content the Legs to Run a Marathon
Dec 29, 2016
40:21
Pamela Muldoon, Revenue Marketing Coach for The Pedowitz Group, joins the Content Pros Podcast to share her approach to keeping content relevant, impactful, and manageable beyond the campaign.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- Why being a subject matter expert means putting content updates into your workflow
- How reframing content for individual personas leads to a fresh, impactful look at old ideas
- Why an endless supply of content means revisiting what you already have
- How an internal content champion leads to successful campaigns in even the most regulated of industries
Resources
- Pamela Muldoon on Twitter: @pamelajmuldoon
- The Pedowitz Group
Visit ContentProsPodcast.com for more insights from your favorite content marketers.