CONEX S5: The Problem with Content's Squiggly Line to the Yes

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How the push for high-quality content leads to a de-emphasis on conversions
• Why measuring the success of content doesn’t mean looking at shares or clicks
• How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace
• Why paying for content means pop-ups, whether you like it or not.
• How blank pages lead to writer’s block and what to do about it

 

Resources

• Joanna Wiebe on Twitter: @copyhackers
• Copy Hackers
• The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)
• Airstory

 

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