Bridge the Gap™ by Revenue Reimagined

Jacco van der Kooij, Founder and CEO of Winning by Design, is an expert in SaaS strategy and business growth. He reveals his Revenue Factory framework for building sustainable revenue engines, emphasizing the role of customer success. Jacco also discusses how AI is revolutionizing sales by empowering buyers, making it crucial for professionals to adapt. The conversation shifts to the future of outcome-based pricing and key insights on balancing acquisition and retention strategies, offering bold ideas for scaling success.

In this episode, we’re joined by Jesse Stein, a serial entrepreneur and founder of Hermetic AI. Jesse shares his journey of founding, operating, and selling multiple ventures, including sportsmemorabilia.com, which he scaled to the world’s largest autograph store before its acquisition by Fanatics. What You’ll Learn in This Episode: • Jesse’s journey from sports memorabilia to SaaS and beyond. • The power of focus and cultivating relationships with potential acquirers. • Insights into digital marketing hacks like SEO, CRO, and sustainable acquisition channels. • The importance of co-founders, trust, and managing team dynamics. • Why speed to lead and personalized engagement are game-changers for growth.Key Takeaways: 1. Why focusing on a specific ICP is essential for scaling. 2. How to use conversion rate optimization (CRO) effectively. 3. Lessons learned from the entrepreneur game: focus over distractions. 4. Building trust and relationships years before you need them.Jesse also shares personal anecdotes about humility, navigating failures, and how meditation has been a transformative tool in his entrepreneurial journey.Follow Jesse - https://www.linkedin.com/in/jessejstein/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In this special year-end episode, Adam and Dale dive into the journey of Revenue Reimagined over the past 18 months and lay the foundation for what’s next in 2025. Key takeaways from the conversation: 🌉 What is the Go-To-Market Gap?Discover the groundbreaking framework coined by the Revenue Reimagined team that’s transforming how companies approach growth. From stabilization to scalability, see why it’s resonating with founders, investors, and boards alike.🩹 “Stop the Bleeding” Before ScalingWhy rushing to scalability often leads to failure—and how to stabilize your go-to-market strategy first.📈 2024 Recap + 2025 TrendsReflections on lessons learned, including the pitfalls of scope creep, and predictions for 2025, from AI-powered revenue strategies to the resurgence of in-office collaboration.🔥 What Needs to End in 2025Why generic “playbooks” and inexperienced advice aren’t cutting it—and how authenticity and experience will win the day.🎯 Our Mission for 2025Helping founders and companies stabilize faster, build better foundations, and democratize the path to revenue generation.Thank you to everyone who has joined us through this show! Whether you’re a loyal listener or new to the podcast, your support means the world to us. 👉 Sign up for our newsletter for exclusive giveaways, tactical advice, and tools to uncomplicate revenue: https://revenue-reimagined.com💡 Like, Subscribe, and Share to help us spread the word.PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

🎙️ In this special Christmas episode, Adam and Dale pull back the curtain on the must-have tech tools shaping modern revenue operations. Whether you’re a sales pro, marketing guru, or ops strategist, this episode delivers the insights you need to level up your game. 💼✨🔑 Key Highlights: • Top 3 Tools That Drive Success:1️⃣ HubSpot: The ultimate all-in-one platform for sales, marketing, and customer success.2️⃣ Attention: Revolutionize your sales calls with conversational intelligence.3️⃣ Aligned: Simplify complex sales deals with a collaborative deal room.💡 Discover how these tools streamline workflows, shorten sales cycles, and align teams like never before.🚀 Why Watch This Episode? • Get the inside scoop on tools used by industry leaders. • Learn how to evaluate and implement the right tech for your business. • Stay ahead with future-focused strategies to dominate in remote sales.👉 Tune in now and share your favorite revenue ops tools in the comments!PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Today we are joined by Nikki Bishop, Vice President of Marketing and Customer Experience at Emerson.There's no one-size-fits-all approach to customer success; it requires a dedicated commitment to understanding and serving customer interests effectively. Nikki shares that effective customer success is rooted in a deep understanding of customer needs, fostering connections, and continuously refining processes. As organizations work to enhance their marketing and customer experience, embracing a holistic view is essential for driving customer satisfaction and loyalty.Follow Nikki: https://www.linkedin.com/in/nikkiwbishop/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Jason quite literally grew up in startups with both parents being serial entrepreneurs. He has worked with early-stage startups ranging from those he started and ran, launching first products/brands, being the first employee, all the way to venture-backed unicorns. In his career, Jason has helped grow 3 top 100 Inc.’s Fastest-Growing Private companies. Most recently Jason ran growth at Astronomer as they 5X’d revenue and raised half a Billion dollars on their way to a unicorn valuation. Currently, Jason is COO at RevGenius where he is building the #1 place for revenue leaders and professionals to come to learn how to scale.Follow Jason: https://www.linkedin.com/in/hubbardjason/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Daniel Englebretson is a multi-faceted entrepreneur and AI strategist on a mission to democratize artificial intelligence. As the creator of the "Rule of 100" framework for AI integration, Daniel is transforming how businesses approach AI adoption. His expertise spans AI strategy, education, and entrepreneurship, with roles including founder of Elynox.ai, co-founder of ShiftHX and Khronos, and instructor at Wake Forest and Elon University. Recognized as the "AI Strategist" at the 2023 "AI in Revenue" conference, Daniel's unique talent lies in translating complex AI concepts into actionable strategies. His practical approach to AI implementation, both in business and personal life, makes him a compelling voice in the ongoing debate about AI's role in shaping our future.Check out the resources Daniel mentioned: https://amzn.to/3ZxOh0BFollow Daniel: https://www.linkedin.com/in/danielenglebretson/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Lindsay Cordell, a partner and head of GTM advisory at GTM Partners, dives into the evolving landscape of go-to-market strategies. She highlights the critical shift to first-party data post-2022, urging businesses to rethink their approaches to pipeline development and sales enablement. Lindsay shares insights on integrating AI into sales processes while maintaining essential human connections for closing deals. She emphasizes the need for dynamic market awareness and effective hiring strategies in adapting to a complex B2B environment.

In this episode, Troy Munson, CEO of Dimmo, explored how his platform is transforming the software buying experience. Drawing on his extensive background in sales at top firms like MongoDB, Troy discusses how innovation in technology can simplify purchasing processes while optimizing sales effectiveness.The Problems in Software Buying:The traditional sales cycle for software purchases can often be tedious, involving multiple touchpoints and consultations. Key challenges include:- Inefficient Communication: Many software companies involve numerous sales reps leading to fragmented interactions.- Overwhelming Choices: Buyers feel inundated with options and struggle to select the right software to meet their needs.Troy's Solution - Enter, Dimmo: - Informed Leads: Sales reps benefit from engaging with prospects who are already knowledgeable about their options.- Elimination of Initial Discovery Calls: Potential buyers can gauge their needs earlier in the process, reducing lengthy sales cycles.- AI Utilization: Leveraging AI to provide tailored software recommendations based on specific pain points, improving the efficiency of the evaluation process.- Focus on Community Impact: Troy emphasizes the importance of supporting emerging startups by allowing them to showcase innovative solutions effectively.Platforms like Dimmo signify a major shift in how software is bought and sold. By emphasizing streamlined evaluations and informed leads, Dimmo not only simplifies the purchasing process but also enhances sales productivity.Follow Troy: https://www.linkedin.com/in/troymunson/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In this episode of the Revenue Reimagined podcast, Emir Atli, co-founder and CRO of Hockey Stack, shared his insightful experiences transitioning from Y Combinator to building a powerful revenue operations tool for B2B companies. The conversation delved into hiring mistakes, the intricacies of marketing attribution, the significance of sober company culture, and the overall dynamics of sales processes.Major Topics Discussed1. Biggest Mistake: Hiring Wrong PeopleEmir emphasized that hiring the wrong individuals can waste valuable time and resources:Resulted in a six-month setback for his company.Highlights the emotional and mental drain of managing poor hires.2. Marketing Attribution ChallengesAtli outlined why attribution remains a significant hurdle for many companies:-Companies often have multiple data sources tracking different buyer journey aspects.-APIs and tracking systems are often incompatible, making it difficult to create a unified picture of the customer journey.Common Misconception: Marketing and sales often have conflicting views about attribution, complicating the credit allocation for generated leads.3. Effective Growth StrategyEmir shared how Hockey Stack addressed its growth strategy:-They differentiated their approach for Enterprise vs. Mid-Market segments, recognizing the need for distinct strategies. -They were advised to treat Enterprise sales as a company-wide effort, requiring aligned processes across all departments.4. Culture of In-Office WorkEmir has strong views on the necessity of an in-office culture:-He believes a thriving office culture enhances productivity.-Promoting meaningful connections allows for faster feedback and decision-making.-While a hybrid model might be viable, Emir maintains that in-person interactions lead to better performance and team spirit.Overall, Emir’s journey with Hockey Stack reveals important lessons for current entrepreneurs. From understanding the critical nature of hiring talent, navigating the complexities of attribution, and cultivating a robust office culture, these insights offer valuable guidance for companies aiming for significant growth. Emir's reflections position him as a thought leader in the B2B revenue operations sector, showcasing how thoughtful approaches can yield substantial rewards in achieving business objectives.Follow Emir: https://www.linkedin.com/in/emircatli/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.