In today's episode of Revenue Reimagined, we're joined by Scott Marker, Founder and CEO of MCA Squared.Scott Marker, a B2B sales and marketing strategist, discusses his new book advocating for a customer-centric model in B2B sales. He believes that buyers avoid interactions with salespeople due to misaligned KPIs and compensation structures. Marker explains that many companies lack a process for what happens after they acquire a new customer. He emphasizes the importance of making customers feel valued and welcomed. Marker's superpower is simplifying complex problems, and he believes that a shift in mindset is necessary for companies to see results. He notes that many sales leaders are stuck in the past and afraid to change. He was promoted to director of marketing and sales and customer service for two small companies, which led to his first book. Marker stresses that many companies are "screwed up" and that only a small percentage of people want to do something different.During today's show, Scott shares his secrets on:- Embracing AI- Building sales on customer success- Sales compensation and how to decrease churn of the sales teamAny founder, entrepreneur, or business leader can steal the lessons Scott shares in this episode and use them for their own success.Follow Scott - https://www.linkedin.com/in/scottmarker1/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Devin Reed, Head of Content at Clari and Founder of The Reeder.Devin talks about the importance of storytelling in content marketing, how to create content that resonates with the audience, and the future of content creation. He emphasizes that every moment counts in content marketing, and the first click is crucial in getting people to come back for more. Devin also shares his insights on trends in content creation, such as the rise of micro-content and the importance of creating content that is both informative and entertaining.During today's show, Devin shares his secrets on:- being well-researched for interviews- doubling down on what works- fixing the disconnect between marketing and salesAny founder, entrepreneur, or business leader can steal the lessons Devin shares in this episode and use them for their own success.Follow Devin - https://www.linkedin.com/in/devinreed/Check out Devin's Newsletter - https://thereeder.co/newsletter/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Kris Rudeegraap, CEO at Sendoso.Kris has more than a decade of experience in go-to-market strategies and previously worked at Talkdesk, Yapstone, and Pakora, where he discovered the value of creating meaningful engagements through direct mail and gifting. The idea for Sendoso came from Kris’s experiences manually creating handwritten notes and packing swag boxes, which he believed could be automated, integrated, and scaled. Sendoso helps companies automate and scale direct mail and gifting campaigns to stand out and break through the noise of email marketing. Kris emphasizes that meaningful gifting is crucial and suggests considering the right time to send the gift, the message with the gift note, and the gift itself, as well as the timing and who else is receiving it on the buying committee. Kris also notes that personalization is key and that just like bad emails, sending out bad gifts wastes time and effort.During today's show, Kris shares his secrets on:- meaningful interactions vs checking the box- secrets to impactful giving- automation and scaling Any founder, entrepreneur, or business leader can steal the lessons Kris shares in this episode and use them for their own success.Follow Kris - https://www.linkedin.com/in/rudeegraap/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Bowen Moody, Co-Founder and CEO at Wonderway.Bowen has spent the last seven years helping sales teams leverage data to identify gaps and improve performance. During this episode, he discusses the importance of passion in building a successful startup. He emphasized the need for founders to be emotionally invested in their product or service, as they will be talking about it every day and need to be able to weather the ups and downs of the startup journey. Moody also shared his own emotional catalyst for starting Wonder Way, which was a desire to build something meaningful that could help others. He noted the importance of finding a balance between making money and doing something that is personally rewarding. Moody also discussed the challenges of working with co-founders who were not as committed or passionate, which led to their departure from the company. During today's show, Bowen shares his secrets on:- navigating relationships where passion is one-sided- growth in different location's markets- why you should NOT always take the advice of your investors Any founder, entrepreneur, or business leader can steal the lessons Bowen shares in this episode and use them for their own success.Follow Bowen - https://www.linkedin.com/in/bowen-moody-6271a630/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by John Sarver, Co-Founder and CEO at SaasLogic.John discusses his journey from serving in the US Navy to becoming an entrepreneur in the tech industry. He shares the motivation behind starting SaasLogic, which was to build a tool that could handle complex billing and subscription scenarios that existing tools couldn't handle. John also talks about the challenges of balancing innovation and execution, getting products in front of customers for feedback, and finding the right pricing models that align with the value delivered to customers. The discussion touches on the importance of understanding customer needs, extracting maximum value, and adapting pricing strategies as companies evolve.During today's show, John shares his secrets on:- pricing strategy & when to move on price- what the Navy taught him about leadership- the importance of understanding customer needs & maximizing value Any founder, entrepreneur, or business leader can steal the lessons John shares in this episode and use them for their own success.Follow John - https://www.linkedin.com/in/johnsarver/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Rachel Mae, GM of Partnership Enablement and Licensing at A Sales Growth Company.Rachel Mae is an expert on all things Gap selling. In this episode, she discusses the importance of aligning sales and marketing in order to create a shared common sense of values and a common idea around how to think about and speak to buyers. Mae emphasizes the need to align the entire revenue engine in marketing, sales, and customer success (CS) around a shared understanding of the business problems that products and services solve for buyers. She notes that the lack of understanding around who owns what can create confusion and conflict between sales and marketing. Mae believes that, to achieve alignment, there needs to be clarity and agreement on who owns what, which may vary from organization to organization. While alignment does not always mean agreement, Mae argues that friction between sales and marketing can be productive if it leads to a better understanding of the customer journey and the need to align messaging throughout the buying cycle.During today's show, Rachel shares her secrets on:- productive "friction"- clarity needed in roles- sales and marketing strategy alignmentAny founder, entrepreneur, or business leader can steal the lessons Rachel shares in this episode and use them for their own success.Follow Rachel - https://www.linkedin.com/in/rachelmae/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Austin LaRoche, Founder and CEO at ATAK Interactive.Austin LaRoche is the CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan of “Strength in Structure.”. As a full-service marketing agency, ATAK Interactive works closely with B2B companies (printing, packaging, manufacturing, and more) to align their brand, data, and audience to attract, connect, close, and delight new customers. Austin is an engaged entrepreneur with a passion for helping other business owners see their vision come to lightDuring today's show, Austin shares his secrets on:- alignment of strategies between departments- letting conversions be your north star- conversion rate optimization best practicesAny founder, entrepreneur, or business leader can steal the lessons Austin shares in this episode and use them for their own success.Follow Austin - https://www.linkedin.com/in/austinlaroche/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Keith Weightman, RVP at Bullhorn.In this episode, Keith joins the Revenue Reimagined podcast to discuss his sales experience and career journey. Weightman believes that people work for people, not companies, which is why he has stayed at Bullhorn for over a decade. He credits his longevity to working with great leaders and having the right people, product, and environment to succeed. Weightman also emphasizes the importance of core values and mission in guiding a company's actions and decisions. He shares his tips for combining sales, writing, and visualization to deliver impactful newsletters. During today's show, Keith shares his secrets on:- the power of visualization and writing- what a good leader can do for an organization- what a good set of core values can do for a companyAny founder, entrepreneur, or business leader can steal the lessons Keith shares in this episode and use them for their own success.Follow Keith - https://www.linkedin.com/in/kweightman/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Christina Brady, Founder & CEO at Luster.ai.In this episode, Christina discusses her experience in the tech industry and the inspiration behind her new company, and notes the critical role of enablement in organizations and how it often goes unsupported by data. She aims to fix this issue with Luster, a company that provides real-time insights and data to improve the effectiveness of sales enablement. Brady's journey as a founder was driven by her desire to solve two gaps she experienced in her career: working for dynamic leadership at scale and improving learning and development for go-to-market teams. She believes that Luster can provide the missing link between sales enablement and data, which will lead to more effective training and coaching. Brady also shared her experience as a woman founder and the challenges she faced in getting VC funding. She hopes that by sharing her story, she can inspire other women to pursue their entrepreneurial dreams. Overall, Luster aims to revolutionize the sales enablement industry by providing real-time insights and data to improve training and coaching for sales teams.During today's show, Christina shares her secrets on:- why culture and values are so important for proper sales enablement- learning to embrace failure, not running from it- not applying hard and fast growth strategy "rules" from "gurus" when it just isn't applicable to your startupAny founder, entrepreneur, or business leader can steal the lessons Christina shares in this episode and use them for their own success.Follow Christina - https://www.linkedin.com/in/christinapbrady/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap

In today's episode of Revenue Reimagined, we're joined by Dave Kennett, Founder & CEO at ReplayzIQ.Dave Kennett is the Founder & CEO of ReplayzIQ, a sales call intelligence solution for software sales teams. Dave is a seasoned software sales executive and GTM advisor who is passionate about helping sales teams reach their full potential.  His diverse career experience ranges from leading sales teams and scaling revenue growth in early to late-stage startups to holding senior positions at notable firms such as W.W. Grainger and Autotrader.During today's show, Dave shares his secrets on:- embracing AI and using it to drive innovation- a crawl, walk, run approach to funding and growth- product market fit and what that ACTUALLY meansAny founder, entrepreneur, or business leader can steal the lessons Dave shares in this episode and use them for their own success.Follow Dave - https://www.linkedin.com/in/dkennett/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you!Struggling to understand why your revenue isn't growing at the rate you want?Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap