Bridge the Gap™ by Revenue Reimagined

Mark Kosoglow, CEO of Operator AI and former CRO at Catalyst, dives into the pressing issue he calls 'The Great Ignore' in sales outreach. He highlights how excessive automation leads to disengagement and trust erosion among potential clients. Mark advocates for a balanced approach—striking a 'Goldilocks zone' between too much and too little outreach. He emphasizes the power of personalization and a deep knowledge of prospects to drive meaningful connections and improve conversion rates. Tune in for strategies to revive genuine sales engagement!

In today's episode of Revenue Reimagined, we're joined by Kyle Norton, CRO at Owner.com.Kyle discusses the significance of implementing different "rhythms" in a business, such as measurement rhythm, planning rhythm, and operating rhythm, likening it to a car engine that functions well with these elements in place. He shares insights from his career journey, including experiences at Shopify and owner.com, underscoring the importance of long-term vision and value creation in scaling a startup. Norton also emphasizes the need for forward-looking decisions with a pre-committed budget to enable rapid scaling and strategic investment in growth, highlighting the role of executive coaching in broadening perspectives beyond sales numbers. Additionally, he stresses the value of a structured approach to tracking and analyzing data, advocating for a Revenue Operating System that includes measurement cadence and team rhythms to drive actionable insights and efficient communication within the team.During today's show, Kyle shares his secrets on:- scaling startups beyond just sales metrics- running the business like an engine and what that takes- communication and generating actionable insights instead of trying to go after every metricAny founder, entrepreneur, or business leader can steal the lessons Kyle shares in this episode and use them for their own success.Follow Kyle - https://www.linkedin.com/in/kylecnorton/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Chris Eldridge, EVP Ops at InfluenceLogic.Chris Eldridge is a RevOps leader with over a decade of experience in helping grow and operate startups. He’s currently the EVP of Operations at InfluenceLogic, an Influencer Marketing Agency running some of the largest Influencer Programs in the world, and a Growth Partner and Investor at Wasabi Ventures, where he helps scale B2B and B2C startups. Eldridge emphasizes the importance of having a solid RevOps foundation during late A to B funding rounds and the need for a RevOps person to be a super-connector with high technical acumen and strong business understanding. The ideal RevOps person should report directly to the CEO for alignment and coordination. Eldridge also touches upon the debate over who should own RevOps within an organization, suggesting that the CEO or a Chief Revenue Officer (CRO) could oversee it. The hosts also discuss the importance of identifying the Ideal Customer Profile (ICP) and utilizing RevOps for capacity planning and technology optimization as a company scales.During today's show, Chris shares his secrets on:- who would function best in RevOps- the role of the CEO and RevOps and how they work together- what RevOps is and is NOT (hint: we're not here to update a HubSpot flow)Any founder, entrepreneur, or business leader can steal the lessons Chris shares in this episode and use them for their own success.Follow Chris - https://www.linkedin.com/in/chriseldridge0/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by John Kosturos, CEO at SpringDB.John Kosturos is an accomplished entrepreneur and executive with a track record of success in the data-driven SaaS industry. With three successful ventures, including the co-founding and 11-year tenure as Chief Revenue Officer at RingLead, John has demonstrated a keen ability to drive growth and innovation. His expertise extends to mergers and acquisitions, having orchestrated the acquisition of RingLead by ZoomInfo, Inc. in 2021, where he subsequently served as Senior Vice President of Alliances for two years. Now, as the founder of SpringDB, John continues to pioneer solutions to help companies drive topline growth and build great products.During today's show, John shares his secrets on:- Using intent data to recognize customer needs- Revenue operations owning and managing data- Regularly updating your Ideal Customer Profile (ICP) for better targetingAny founder, entrepreneur, or business leader can steal the lessons John shares in this episode and use them for their own success.Follow John - https://www.linkedin.com/in/johnkosturos/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In this engaging conversation, Ross Nibur, Director of Onboarding Operations at Toast, dives into scaling outbound sales teams. He stresses setting clear milestones and measuring growth objectively. Ross advocates for integrating customer success teams and blending marketing with personalized messaging to boost outreach effectiveness. The discussion also touches on technology's role in modern sales management and debunks myths surrounding cold calling. Plus, they share fun insights into morning routines and dream travel destinations!

In today's episode of Revenue Reimagined, we're joined by Davey Warren, CEO at Pearagon.Davey Warren is the CEO of Pearagon, a Diamond HubSpot Partner with over 1,000 successful CRM implementations. With extensive expertise in HubSpot, Davey specializes in creating innovative solutions that optimize business processes and drive growth. Outside of work, he enjoys the outdoors, international travel, pickleball, and golf.During today's show, Davey shares his secrets on:- the power of a correctly used CRM and all the benefits that come with it- why you should govern your CRM and automation tasks regularly- hiring specific roles, don't expect your VP of Sales to do everythingAny founder, entrepreneur, or business leader can steal the lessons Davey shares in this episode and use them for their own success.Follow Davey - https://www.linkedin.com/in/daveywarrenjr/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Katie Penner, Head of Sender Relations at Sendoso, dives into the transformative power of gifting in sales. She emphasizes that personalized gifts, rather than generic ones like Starbucks cards, can dramatically increase win rates and accelerate deal closures. Katie explores how authentic connections foster relationships that lead to success, detailing effective gifting strategies for onboarding and appreciation. She also discusses the importance of automating gifting processes, ensuring meaningful touches without overwhelming sales teams.

In today's episode of Revenue Reimagined, we're joined by...US! Adam and Dale share their experience over this last year with Revenue Reimagined - what they learned, ups and downs, and their experiences in helping bridge the GTM gap for founders and startups. It has been a great year for Revenue Reimagined, and 2025 is looking even brighter with product and template drops, AI implementations, and more to help you and your company become more stable, scalable, and repeatable. Follow Adam - https://www.linkedin.com/in/adambjay/Follow Dale - https://www.linkedin.com/in/dalezwizinski/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Jared Robin, Founder and CEO at RevGenius.Jared shares his experiences in building and engaging with communities, particularly in the B2B space. He started Rev Genius during tough times to network and learn from industry experts. Jared emphasizes the importance of treating communities as a way to build human connections and provide value, rather than just a sales tool. He also discusses the significance of trust and having a unique point of view in community-building. Jared highlights the benefits of communities for businesses, both inside and outside of organizations, and encourages authentic connections and providing value. Throughout the video, Jared emphasizes the importance of communities in business growth and the need to view them holistically.During today's show, Jared shares his secrets on:- human connection in community building- the importance of trust and having a distinct point of view- viewing communities holisticallyAny founder, entrepreneur, or business leader can steal the lessons Jared shares in this episode and use them for their own success.Follow Jared - https://www.linkedin.com/in/jaredrobin/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Melissa Moody, CEO at Matcha by Commsor.Melissa is co-founder and CEO at Matcha, a high-growth startup building solutions for professionals who invest in relationship-driven growth. A repeat entrepreneur, Melissa has also been CMO at email startup Gated, founder of advocacy tool Nut Tree, and is currently Founder at Wednesday Women.  Prior to her work in startups, Melissa had a 13+ year career at Google, where she implemented multi-channel digital marketing strategy and led mobile web partnerships for Google’s largest travel industry advertisers. She enjoys presenting publicly on the topics of digital excellence, go-to-network strategy, and women in leadership and is host of the podcast 2 Pizza Marketing.  Melissa lives in Anchorage, Alaska with her family and spends her free time being active outdoors, traveling the world, and reading.During today's show, Melissa shares her secrets on:- how marketing killed email (and everything else cool)- the power of connecting over genuine interests - why always looking to help others will bring you opportunities  Any founder, entrepreneur, or business leader can steal the lessons Melissa shares in this episode and use them for their own success.Follow Melissa - https://www.linkedin.com/in/melissammoody/And on Matcha! - https://matcha.so/moodyPS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.