Bridge the Gap™ by Revenue Reimagined

In today's episode of Revenue Reimagined, we're joined by Eric Iannello, Head of Sales at SalesRoom.Eric shares his passion for outbound sales and the top sales strategies that work, like the importance of focusing on conversions rather than meetings. He emphasizes the need to understand the value of conversions, target the right audience, articulate a clear message, and balance sales and marketing efforts. Iannello also discusses the shift from traditional outbound sales methods to more personalized engagement, the importance of building relationships and networks, and the role of outbound marketing within a company. Additionally, he touches upon productivity hacks and the significance of respecting others' time. Throughout the conversation, Iannello emphasizes the need for clear direction, proper methodology, and effective strategies in sales and marketing processes.During today's show, Eric shares his secrets on:- why meetings set is NOT a good metric for success- the importance of leveraging and building a following- the top sales strategies that work Any founder, entrepreneur, or business leader can steal the lessons Eric shares in this episode and use them for their own success.Follow Eric - https://www.linkedin.com/in/eric-iannello/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Annie & Kristin, Co-Founders at Decoded Strategies.Annie and Kristin's brand message is very clear - as it should be - founders and sales teams need to learn how to communicate effectively - and when the complication is removed, the sale becomes easier and you can actually solve a problem the customer has instead of feature dumping. Kristin and Annie share their backgrounds in the software industry and how they became marketing experts. They emphasize the importance of clear messaging and positioning for companies, arguing that many businesses make the mistake of assuming their messaging is sufficient. They also discuss the challenges of standing out in today's content-saturated world and the importance of putting the customer first in branding. They emphasize the role of human expertise in branding decisions, despite the benefits of AI tools, and share their experiences in helping companies shift their focus to their audience.During today's show, Annie and Kristin share their secrets on:- how to communicate effectively and concisely- why the customer should be the hero in your story, not yourself- feature dumping doesn't get sales - solving problems doesAny founder, entrepreneur, or business leader can steal the lessons Annie and Kirstin share in this episode and use them for their own success.Follow Annie - https://www.linkedin.com/in/anniemosbacher/Follow Kristin - https://www.linkedin.com/in/kristin-spiotto/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Melissa Gaglione, Head of Sales at SendSpark.Melissa discusses how her experience as an on-air news reporter and an SDR at LivePerson led her to excel in video selling, a technique she now advocates for in B2B sales. She emphasizes the importance of using video to engage prospects, the science behind effective video communication, and how she plans to apply her leadership experiences to her new role at SendSpark. The episode also touches on the power of video in sales, with Melissa encouraging founders to harness this medium to connect with their audience.During today's show, Melissa shares her secrets on:- the power of using video in sales prospecting- taking video skills we already all use and tailoring it to sales- how video in the sales funnel can convert WAY more than written textAny founder, entrepreneur, or business leader can steal the lessons Melissa shares in this episode and use them for their own success.Follow Melissa - https://www.linkedin.com/in/melissagaglione/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Carlos Gil, Brand Evangelist at GetResponse.Carlos shares his entrepreneurial background and journey in digital and social media marketing since 2008. He discusses the importance of building relationships and creating authentic content for business growth, using the example of his successful mask business pivot during the COVID-19 pandemic. Carlos emphasizes the need for hard work and testing to achieve virality and sales, as well as the importance of pivoting when necessary and prioritizing family. He reflects on his career journey and the evolution of his confidence, sharing valuable advice from his father about facing fear and avoiding polarizing conversations. During today's show, Carlos shares his secrets on:- How there are NO secrets, just hard work- When to pivot and change your ideas to fit the market- the attitude it takes to truly be a leaderAny founder, entrepreneur, or business leader can steal the lessons Carlos shares in this episode and use them for their own success.Follow Carlos - https://www.linkedin.com/in/carlosgilonline/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Richard Harris, Founder and CEO at Harris Consulting. Richard, a sales legend and founder, shares his personal journey of becoming a consultant after being let go from his previous job during the 2008 financial crisis. He discusses the challenges he faced in finding new employment and how he secured his first clients through networking. Richard also reflects on the evolution of prospecting and soft skills in sales over the past decade and shares insights on setting expectations for fractional sales roles. He emphasizes the importance of clear communication and adapting to changing circumstances. Richard also touches upon the challenges of ineffective leadership in sales roles and the importance of hiring the right sales leadership for startups. He shares about his new book, "The Seller's Journey", and shares how he feels as though the buyer is the one we think about when crafting our message, but the journey is really in that of the seller. Throughout the conversation, Harris emphasizes the importance of resilience, adaptability, and effective communication in sales.During today's show, Richard shares his secrets on:- the importance of soft skills in conversation- digging out of an economic crisis & leveraging a network- setting expectations in a fractional consulting roleAny founder, entrepreneur, or business leader can steal the lessons Richard shares in this episode and use them for their own success.Follow Richard - https://www.linkedin.com/in/rharris415/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Kwame Appiah, Head of Influencer and Creator Engagement at Later. Kwame is a cast member on season 4 of the Netflix show Love is Blind, a former pro soccer player, and now leads creator relations for Later. He is also a content creator himself, with over 450K followers on Instagram. In this episode, Kwame discusses his journey into influencer marketing and the importance of effective brand-creator collaborations. He emphasizes the need for transparency, understanding niches and audiences, and building trust in the Creator economy. Kwame also highlights the growing influence and relatability of creators compared to traditional celebrities and shares his experiences transitioning from sales to marketing. Throughout the episode, he encourages early-stage founders to focus on consistency in content creation and experimenting with various social channels. During today's show, Kwame shares his secrets on:- the power of the creator economy- what brands can (and should) do when finding new influencers for their products- creating and growing new social channelsAny founder, entrepreneur, or business leader can steal the lessons Kwame shares in this episode and use them for their own success.Check out Kwame's new podcast Beyond Influence - https://later.com/beyond-influence-podcast/Follow Kwame - https://www.instagram.com/ayokwam/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Ryan Staley, Founder and CEO of WhaleBoss.Ryan has taught over 800 CEOs, VPs, and leaders how to grow their tech companies from $1 million to $30 million or more using the principles in his proprietary framework. He explains that he was attracted to sales because he saw the opportunity to be compensated based on results rather than tenure or promotion. However, he eventually hit a ceiling in his income and wanted to do his own thing, contributing to something meaningful while helping others. Staley believes that a certain level of "sickness" is required to become a CEO or CRO, as it requires a hard-driving personality. This episode also touches on the risks of AI if we don't learn how to use it responsibly, and if no regulation is ever introduced. While AI is an incredible resource, it does stand to cause a lot of harm in its path to mainstream use. During today's show, Ryan shares his secrets on:- the mindset of sales execs and high-ranking leadership- what makes AI so great (and scary!)- Autonomous Agents and what to expect from AI in the coming yearsAny founder, entrepreneur, or business leader can steal the lessons Ryan shares in this episode and use them for their own success.Ryan's go-to Spotify playlist - Binaural Beats: FocusFollow Ryan - https://www.linkedin.com/in/ryan-staley/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Doug Landis, Founder and CEO of DL Advisory.Doug is an expert in customer advocacy and storytelling, and his company provides early-stage storytelling and narrative-building consultancy services. Doug shared his origin story, which includes being a trained actor from the age of five, and how he used his communication skills to create powerful stories in the professional world. He highlights the importance of incorporating storytelling in business communication, as it is an effective way of eliciting a positive response from the audience. Doug suggests that founders should focus on their origin story and emotional connection to their business to create a compelling narrative.During today's show, Doug shares his secrets on:- eliciting positive responses from your audience- using storytelling instead of bullet points for the best results- actual problem solving rather than feature "dumping" on your sales callsAny founder, entrepreneur, or business leader can steal the lessons Doug shares in this episode and use them for their own success.Follow Doug - https://www.linkedin.com/in/douglandis/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Scott Marker, Founder and CEO of MCA Squared.Scott Marker, a B2B sales and marketing strategist, discusses his new book advocating for a customer-centric model in B2B sales. He believes that buyers avoid interactions with salespeople due to misaligned KPIs and compensation structures. Marker explains that many companies lack a process for what happens after they acquire a new customer. He emphasizes the importance of making customers feel valued and welcomed. Marker's superpower is simplifying complex problems, and he believes that a shift in mindset is necessary for companies to see results. He notes that many sales leaders are stuck in the past and afraid to change. He was promoted to director of marketing and sales and customer service for two small companies, which led to his first book. Marker stresses that many companies are "screwed up" and that only a small percentage of people want to do something different.During today's show, Scott shares his secrets on:- Embracing AI- Building sales on customer success- Sales compensation and how to decrease churn of the sales teamAny founder, entrepreneur, or business leader can steal the lessons Scott shares in this episode and use them for their own success.Follow Scott - https://www.linkedin.com/in/scottmarker1/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Devin Reed, Head of Content at Clari and Founder of The Reeder.Devin talks about the importance of storytelling in content marketing, how to create content that resonates with the audience, and the future of content creation. He emphasizes that every moment counts in content marketing, and the first click is crucial in getting people to come back for more. Devin also shares his insights on trends in content creation, such as the rise of micro-content and the importance of creating content that is both informative and entertaining.During today's show, Devin shares his secrets on:- being well-researched for interviews- doubling down on what works- fixing the disconnect between marketing and salesAny founder, entrepreneur, or business leader can steal the lessons Devin shares in this episode and use them for their own success.Follow Devin - https://www.linkedin.com/in/devinreed/Check out Devin's Newsletter - https://thereeder.co/newsletter/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.