Episode #65 Outbound Sales is NOT Just Cold Calls. If You Hate Outbound, You're Doing it Wrong ft. Ross Nibur

In today's episode of Revenue Reimagined, we're joined by Ross Nibur, Director of Onboarding Operations at Toast.

Ross discusses the importance of clear milestones, understanding the customer's perspective, collaboration between product and go-to-market teams, and having a predictable process for outbound sales. He emphasizes the need for objective measurements and milestones to scale teams effectively and gain a competitive advantage through data analysis. He also believes that outbound sales require a combination of marketing efforts and personalized messaging for success.

During today's show, Ross shares his secrets on:

- how to effectively scale an Outbound team

- why you should have objective measurements to measure growth

- having realistic expectations as a leader in a tech environment

Any founder, entrepreneur, or business leader can steal the lessons Ross shares in this episode and use them for their own success.

Follow Ross - https://www.linkedin.com/in/rossnibur/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.