Bridge the Gap™ by Revenue Reimagined

Adam Jay & Dale Zwizinski
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Nov 19, 2025 • 40min

Episode #123 Turn Follow Ups Into Buyer Momentum In Minutes (Method) with Kim Hacker

What actually moves a deal forward when you’re not in the room?In this episode of Bridge the Gap, we sit down with Kim Hacker, COO of Arrows, to break down how to turn follow-ups into real buyer momentum. We dig into what buyers do when you’re not there, why generic “thanks for the call” emails stall deals, and how a single shared link can align champions, finance, legal, and ops without endless back-and-forth.🔑 Key HighlightsSend a tailored room within 5–10 minutes after the demoOutline buyer's next steps and track them in the room and CRMSee the real buying committee by tracking who views the roomUse confidence scoring in CRM to clean up your forecastAdd onboarding steps at signature to carry momentum to activationIf you are a founder, GTM leader, or operator who wants a simple follow-up workflow your team can ship after every demo, this episode is for you.Connect with Kim- kimhackerSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Nov 12, 2025 • 30min

Episode #122 Build Your Superpower Team That Actually Wins (Retention) with Tiffany Gonzalez

What does it take to build a team that wins on impact and keeps customers?In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis.This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers.Key HighlightsDefine roles around superpowers and measurable outcomesUse jobs to be done to place the right person in the right seatMake disagreement safe with “help me understand” and factFix stalled teams by talking to six customers this weekKill manual busywork stop it, make it valuable or automate itPrioritize leading indicators that tie to retention over vanity metricsIf you are a founder, GTM leader, or operator who wants a superpower teams that win for real, this episode is for you.Connect with Tiffany- tiffanygonzalezSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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5 snips
Nov 5, 2025 • 38min

Episode#121 Treat AI As A Teammate (Not A Toolstack) | Austin Myers

Are you treating AI like another tool or like a teammate you onboard?In this episode of Bridge The Gap, we sit down with Austin Myers, VP of sales and marketing at SalesAI, to unpack why GTM teams keep pressing the “more” button and how to shift from volume to signal with AI that actually drives revenue. We cover the DPT framework, building capacity that converts, and why AI belongs on your org chart, not just in your toolstack.🔑 Key HighlightsCapacity isn’t math and it improves when you focus on moments that actually convertAI readiness follows DPT and it means clean data, defined processes, and real training with reinforcement.Treat AI like a teammate and give it goals, playbooks, owners, and feedback loopsIntent matters more than MQL counts and measuring genuine buying behavior protects your lists from burnout.Frameworks outperform scripts and systems scale better than hero reps.If you are a Founder, CRO, RevOps, or GTM leader looking for a repeatable revenue engine, not another noisy tool, this episode is for you.Connect with Austin- austinmyersSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Oct 29, 2025 • 38min

Episode #120 Build a Real Revenue Engine (Leak-Proof) with Marcus Chan

Are you “fixing pipeline” while millions leak out the bottom of your funnel?In this episode of Bridge the Gap, we sit down with Marcus Chan, founder & CEO of Venli Consulting, creator of Revenue Engine OS, and WSJ bestselling author, to show you how to build a real revenue engine that scales on systems, not heroics. Marcus has led a $195M org and helped 700+ companies recover nearly $1B in hidden revenue. We break down discovery that actually converts, management cadences that raise the floor, and why “more pipeline” is the wrong answer to a win-rate problem.🔑 Key HighlightsThe #1 hidden leak: low win rates from weak discovery (not “pipeline”)Discovery vs. qualification: stop using BANT like a scriptFrameworks that scale thinking (POWERFUL, RIM) without turning reps into robotsDiagnose before you prescribe: audits, scorecards, and root-cause analysisBuild assets (playbooks, CRM fields, enablement) that compoundWhat to measure (and what to ignore): win rate, cycle time, conversion, not vanity coverageIf you’re a founder, CRO, VP of Sales or RevOps, or a GTM leader who needs predictable growth without adding headcount, this episode is for you.Connect with Marcus- marcuschanSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Oct 22, 2025 • 32min

Episode #119 Win The Trust First, Not The Right To Spam | Leslie Venetz

Do your sellers earn attention before they ask for time?In this episode of Bridge the Gap, we sit down with Leslie Venetz, founder of a GTM agency, bestselling author of Profit-Generating Pipeline, and one of outbound’s sharpest voices, to rewrite the playbook on modern prospecting. We unpack her Earn the Right framework, why most “personalization” is performative, and how to build trust in a noisy market without spamming anyone.🔑 Key HighlightsWhat “earn the right” really means in cold email and cold callsTurning features into benefits buyers actually care aboutThe line between real personalization and manipulative name-dropsCoach vs. tell: training reps to think, not template-and-sendCrafting ICP segments with filters that make messaging relevantAI’s role in research and quality control, not copy-paste volumeIf you’re a founder, GTM leader, or operator who wants practical outbound playbooks that earn trust first and drive meetings without spam, this one’s for you.Connect with Leslie- leslievenetzSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Oct 15, 2025 • 36min

Episode #118 Get Operationally AI First Or Get Left Behind (No Hype)

Are you shipping AI features or building workflows that actually win?In this episode of Bridge the Gap, we sit down with Nick Zeckets, founder of Smoke Signals, to cut through the GTM AI noise and show what real operational change looks like when AI powers workflows, not spam cannons.Nick’s done the reps across SaaS growth and sales leadership. His stance is clear and sharp. AI should connect your entire revenue motion end to end and it should show up in process design not just in prettier emails.🔑 Key HighlightsAI hype vs real GTM outcomesBuild proprietary signals that competitors cannot copyDesign end-to-end programs across marketing sales and CSMeasure pipeline quality, not vanity activityLeaner teams through operational automationSlow down to speed up with GTM and RevOps alignmentIf you are a founder GTM leader or operator who wants practical playbooks that drive revenue without chasing shiny objects this one is for you.Connect with Nick- nickzecketsSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Oct 8, 2025 • 34min

Episode #117 Why Your Sales Hiring Keeps Failing (And How To Fix It)

Are You Hiring Sellers Or Burning Runway?In this episode of Bridge the Gap, we sit down with Matt Milligan, co-founder of Uhubs, to show how data-driven hiring, onboarding and coaching can de-risk sales teams and stop the revolving door of bad reps.🔑 Key HighlightsThe true cost of a failed sales hire Profile fit beats pedigree every time Activity signals that actually predict quota Frontline coaching that sticks and scales When to hire enterprise sellers vs upskill Culture scores that correlate with performanceIf you are a founder, GTM leader or operator who wants practical playbooks to hire smarter ramp faster and retain performers longer this episode is for you.Connect with Matt- mattmilliganSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Oct 1, 2025 • 36min

Episode #116 Never Follow A Sales Leader Who Doesn’t Sell (Here’s Why)

Would You Follow A Sales Leader Who Doesn’t Sell? In this episode of Bridge the Gap, we sit down with Dan Lake, Head of Global Sales at ARInsights, to unpack what modern sales leadership actually looks like when the boss still picks up the phone. With 20+ years in the trenches, Dan lives the mantra: “If you lead sellers, you should sell too.”🔑 Key HighlightsHow Dan splits time across prospecting demos and enterprise renewalsSimple rituals that make remote teams feel connectedTurning “tell” into “ask” so reps learn to thinkLonger cycles, procurement hurdles, and AI review boards Why In-person is still Inbox for Enterprise Sales Cycles Every TimeBalance family and quota with intentional time and clear tradeoffsIf you are a founder, GTM leader, or operator who wants practical playbooks that drive revenue without chasing shiny objects.Connect with Dan Lake: https://www.linkedin.com/in/danlake1/Sponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today.ZoomInfo is another proud sponsor.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Sep 24, 2025 • 44min

Episode #115 The Jobs You Can't See ft. Andy Mowat

Hiring the wrong leader can kill your startup.So why do GTM teams keep making the same mistakes?In this episode of Bridge the Gap, we sit down with Andy Mowat, founder & CEO of Whispered (ex-Upwork, Box, Gated), who’s tackling one of the riskiest, most expensive parts of growth: executive hiring.From scaling unicorns to building the largest database of unposted GTM roles, Andy shares why most teams build “backwards,” how to avoid wasting millions on the wrong VP of Sales, and what founders and executives should really be asking before they shake hands.What You’ll Learn: • The #1 mistake GTM teams make (and how to avoid it) • Why “get the best people on the bus” is a broken playbook • How to evaluate CEOs & leadership teams before joining • Why executive hiring is not recruiting—and how Whisper flips the model • When to hire your first VP of Sales vs. CRO (with stage benchmarks) • The role of fractional leaders vs. full-time execs in early stage growth • How AI is reshaping org design & go-to-market strategy • Why most jobs are whispered long before they’re postedConnect with Andy: https://www.linkedin.com/in/amowat/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Sep 17, 2025 • 37min

Episode #114 70% of Entrepreneurs Should QUIT (Here’s Why) ft. Ned Arick of Acquisition.com

Most entrepreneurs are being lied to.They’re told it’s easy. Buy a course, follow 3 steps, and you’ll make 7 figures in 7 days.The truth? The market doesn’t care about your story. It only rewards execution, focus, and solving real problems.In this episode of Bridge the Gap, we sit down with Ned Arick (Acquisition.com) — the guy who works side-by-side with Alex & Leila Hormozi to scale companies beyond $1M+ in profit.We dig into: • Why 70% of people should NOT be entrepreneurs • The brutal truth about “signal vs. noise” in your business • Why execution always beats strategy • How to pick the right vehicle for $1M, $10M, or $100M • The one underrated GTM role that will make or break your startupIf you’re serious about building, scaling, or even just surviving as a founder — this conversation is your wake-up call.👉 Subscribe for more raw, unfiltered conversations with top revenue leaders.👉 Share this with someone stuck chasing shiny objects.Connect with Ned: https://www.linkedin.com/in/nedarickPS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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