Bridge the Gap™ by Revenue Reimagined

Adam Jay & Dale Zwizinski
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Aug 20, 2025 • 42min

Episode #110 $30k in 30 Days After Being Laid Off - Melissa Gaglione

What happens when you get laid off and decide to bet on yourself? Melissa Gaglione, sales leader turned solo CEO, shares her unfiltered journey of going all-in on LinkedIn—documenting her mission to make $30K in 30 days.In this candid conversation, we dive into: • How she turned a layoff into opportunity. • The strategy behind monetizing LinkedIn authentically. • The role of resilience, risk, and transparency in building a brand. • Lessons learned from events, content creation, and handling setbacks. • Why she believes failure isn’t final—it’s fuel.If you’ve ever thought about going all-in on yourself, this episode is for you.Connect with Melissa: https://www.linkedin.com/in/melissagaglione/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Aug 13, 2025 • 36min

Episode #109 Disney+ to AI Marketing Powerhouse: B2C Lessons That Will Disrupt B2B ft. Swati Paliwal

What happens when you take a marketing leader who’s run campaigns for Disney+, Hotstar, Flipkart, and MX Player… and drop her into the fast-paced world of AI startups? Meet Swati Paliwal, Head of Marketing at Sprouts AI, who’s proving that the boldest B2C storytelling tactics can supercharge B2B go-to-market strategies.In this episode of Bridge the Gap, Swati reveals: • The B2C marketing secrets that work even better in B2B • Why AI is changing the rules of attention and brand strategy • How to build inbound-led outbound systems that actually close deals • The hidden metrics B2B marketers are missing • The right way to align sales, marketing, and the CEO’s visionIf you’re serious about building a brand people actually notice — and turning that attention into pipeline — this is your playbook.Follow Swati: https://www.linkedin.com/in/swatipaliwal1/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Aug 6, 2025 • 36min

Episode #108 Scaling Without Selling Your Soul: The No-BS Guide to Culture-Driven GTM ft. Earl Foote

What if building a high-growth business didn’t mean burning out your team or selling your soul? In this episode of Bridge the Gap, we sit down with Earl Foote, Founder & CEO of Nexus IT, to talk about why values-driven leadership isn’t soft — it’s a go-to-market weapon. Earl built a 27-year IT powerhouse on culture, conviction, and calling BS when he sees it. We talk about burnout as a sign of misalignment, why work-life balance is a lie, how to build GTM teams that last, and why most leaders still don’t get it.Follow Earl: https://www.linkedin.com/in/earlfoote/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Jul 30, 2025 • 40min

Episode #107 Why Humor Is the Most Underrated Sales Tool | Will Aitken

Can being funny actually close deals? Will Aitken — viral sales content creator, co-founder of Sales Feed, and CEO of WillAitken.com — joins us to expose why humor, humanity, and just the right amount of chaos might be the deadliest tools in modern sales. We dig into cold outreach tactics that actually work, the myth of the “perfect tone,” why most outbound fails miserably, and how being yourself is more effective than AI-polished pitches.Follow Will - https://www.linkedin.com/in/justwillaitken/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Jul 23, 2025 • 37min

Episode #106 Stop Blaming Your SDRs – Why Your GTM Strategy Sucks (And How to Fix It) with Alex Olley

In this discussion, Alex Olley, Co-Founder and CRO of Reachdesk, shares his expertise on the pitfalls of outbound strategies and the dynamics of go-to-market teams. He reveals the crucial leadership mistakes that hinder performance and explores how thoughtful gifting can enhance client engagement. Olley emphasizes balancing AI automation with human touch for genuine connections and unveils a proactive hiring strategy for success. This conversation serves as a valuable guide for anyone looking to elevate their sales game.
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Jul 16, 2025 • 36min

Episode #105 Enablement Is DEAD: Why Sales Teams Don’t Trust You Anymore with Sreedhar Peddineni

Sales enablement sounds great on paper. In practice? It’s a mess.In this episode of Bridge the Gap, we sit down with Sreedhar Peddineni, founder of GTM Buddy and co-creator of Gainsight, to pull apart everything wrong with enablement in modern GTM orgs — and how to fix it.From outdated content and AI hype to onboarding disasters and leadership blind spots, Shridhar holds nothing back. If you’re in sales, marketing, enablement, RevOps — or just tired of pretending like enablement isn’t a mess — this one’s for you.🚨 Topics We Cover:•Why enablement gets cut first — and what that reveals•What “just-in-time enablement” should actually look like•Why your team hates your onboarding (and they’re right)•How to tie enablement to revenue without lying to yourself•The biggest mistakes GTM leaders still make in 2025Follow Sreedhar - https://www.linkedin.com/in/sreedharpeddineniPS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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6 snips
Jul 9, 2025 • 40min

Episode #104 Ex-SpaceX Exec Reveals the Secret to Scaling Without Breaking Everything ft. Michael Guymon

What do rocket launches, pharmaceutical supply chains, and your go-to-market strategy have in common? Way more than you think.In this episode of Bridge the Gap, we sit down with Michael Guymon, CEO of SQA Services and former SpaceX & Rocket Lab leader, to explore how elite organizations design systems that don’t crack under pressure. We dive into: • Why software teams should learn from rockets • How SpaceX embraced MVPs (yes, even in space) • Where most companies fail in scaling quality and operations • How to apply quality systems thinking to GTM strategy • What leadership under pressure actually looks likeIf you’re a founder, operator, or revenue leader tired of duct-taping growth together—this one’s for you.Follow Michael - https://www.linkedin.com/in/michael-guymon-4a773933/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Jul 2, 2025 • 42min

Episode #103 Sh*t Data IN, Sh*t Data Out. You CAN'T Achieve Autonomous Revenue Without This - with Elio Narciso

Ready to eliminate the dreaded “manual work tax” in your go-to-market strategy? Dive into this episode of Bridge the Gap, where Elio Narciso—CEO of Scale Stack—breaks down how his autonomous revenue engine uses AI agents to clean CRM data, enrich lead intelligence, and prioritize the RIGHT accounts—so you don’t have to waste hours on spreadsheets. Discover why leadership, solid data foundations, and strategic orchestration (not just automation) are your secret weapons.Whether you’re a founder, RevOps specialist, or sales leader, this episode is your blueprint for a cleaner, smarter, faster revenue machine.What you’ll learn: • What “manual work tax” really means—and how to kill it • Why bad CRM data is silently sabotaging your GTM • The difference between automation vs. orchestration • How AI agents autonomously clean, enrich, and prioritize data • Leadership strategies for aligning RevOps, ICP and GTM vision • When and how often to pressure‑test your GTM foundations • Why recording every sales call is non‑negotiable • The emerging role of CEOs as chief marketersFollow Elio - https://www.linkedin.com/in/elionarciso/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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9 snips
Jun 25, 2025 • 39min

Episode #102 $300K ARR. 3 Founders. Zero SDRs. WTF?! with Amos Bar-Joseph

Adam and Dale dive deep with Amos Bar-Joseph, CEO & co‑founder of Swan AI, to unpack how his three‑person team and AI agent swarm drove $300K ARR in just 30 days with zero SDRs or ad budget. No hype. No spam. Just real strategy.In this episode, you’ll discover: • How to leverage intelligence, not headcount, to scale GTM • Why off‑the‑shelf AI SDRs are a trap—and what works instead • The agent swarm playbook: from content to lead qualifying to outreach • How to avoid LinkedIn jail while automating at scale • Why story and personal brand matter more than the product alone🔥 Pro Tip: Ready to build your own AI‑powered GTM funnels? Amos shares tools and tactics to customize your agent swarm around your strengths.Follow Amos: https://www.linkedin.com/in/amos-bar-joseph/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Jun 18, 2025 • 39min

Episode #101 Use Category Design and AI to Build Your Market From Scratch with Karthi Ratnam

Bridge the biggest gaps in your go-to-market motion with Karthi — one-name visionary behind Audience Haus & Rev Genius. On this episode of Bridge The Gap powered by Revenue Reimagined, we dig into:- 🧩 Category Design vs. GTM – Why positioning alone won’t cut it- 🚧 The hidden risks of skipping category creation (and when to play inside the existing market)- 🤖 AI in GTM – Real vs. hyped-up uses, and how to avoid blowing your pipeline- 🔧 Early warning signs your GTM motion is breaking — and the tactical fixes that matter- 🔄 How to build agile, human+AI revenue teams ready for constant changeIf you’re tired of surface-level marketing fluff and want deep, battle-tested strategies that scale — this is your roadmap. Follow Karthi - https://www.linkedin.com/in/karthiratnam/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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