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Bridge the Gap™ by Revenue Reimagined

Latest episodes

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May 14, 2025 • 39min

Episode #96 You Built It, They Didn’t Come — Now What? With Nate Broome

In this episode, we sit down with Nate Broome, former Outreach revenue architect and CaptivateIQ sales leader, to unpack the brutal truth behind scaling GTM from SMB to Enterprise.We go deep into: • The hidden pitfalls of platform selling • Why your “why” sucks (and what to do about it) • The cold email apocalypse and how to survive it • Why brand awareness isn’t optional anymore • Real leadership confessions that hurt (and teach)If you’re a founder, CRO, VP of Sales, or just someone stuck in the dashboard mines pretending to forecast — this one’s for you.Follow Nate - https://www.linkedin.com/in/nathan-broome/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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May 7, 2025 • 42min

Episode #95 How AI Will Kill Bad CRMs (and Save Your Sales Team) | Doug Camplejohn of Coffee.ai

What happens when a serial founder leaves LinkedIn, Salesforce, and Apple to create the next generation of AI-powered CRM? Meet Doug Camplejohn, CEO of Coffee.ai, as he joins us to reveal the biggest go-to-market mistakes founders make, the truth about data quality, why most CRMs are broken, and how AI is rewriting the playbook.→ Why LinkedIn’s early Sales Navigator almost failed→ The real reason startups lose at go-to-market→ How Coffee.ai will replace your reps’ admin work foreverPlus: the future of buyer-led growth, why your data sucks, and when to pivot vs. persevere.Subscribe for more interviews with the top minds in revenue growth, AI, and startup scaling.Follow Doug - https://www.linkedin.com/in/camplejohn/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Apr 30, 2025 • 35min

Episode #94 Nobody Gives a Sh*t About Your Startup (Until This Happens) | David Walsh on B2B Influence

You’re building a startup. You’ve got the vision, the product, and maybe even some funding. But here’s the problem: nobody gives a sh*t. Until they do.In this episode, David Walsh (3x SaaS founder, raised $33M+, CEO of Limelight) breaks down why getting people to care is the hardest — and most overlooked — part of go-to-market.From burning cash to firing 40% of his staff, Walsh shares what actually matters in early-stage growth, how B2B influencer marketing is the next unfair advantage, and why consistency—not charisma—is the cheat code for founders who don’t want to die broke and irrelevant.  Follow David - https://www.linkedin.com/in/dw1232/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Apr 23, 2025 • 36min

Episode #93 Still Sending 10,000 Cold Emails? Stop. Listen to This First. ft. Kellen Casebeer

Most founders think outbound is simple: send 10,000 emails and - BOOM - meetings! Reality check: it’s not working. And worse? It’s killing your domain, your pipeline, and your sanity.In this brutally honest episode of Bridge the Gap, we sit down with Kellen Csebeer, founder of The Deal Lab, who’s on a mission to rebuild outbound from the ground up. No fluff. No spam. Just strategy and segmentation.🔍 What we cover: • Why your outbound sucks (and how to know it) • Why demand isn’t desire—it’s desperation • How long it REALLY takes to make outbound work • The dangerous myth of instant ROI • Cold email vs. cold reality💥 If you’re a founder, RevOps lead, or just someone tired of sending 5,000 emails into the void, this is your episode.Follow Kellen - https://www.linkedin.com/in/kellen-casebeer/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Apr 16, 2025 • 37min

Episode #92 Is LinkedIn Dead? Nope. You’re Just Posting Wrong ft. Darren McKee

This episode of Bridge the Gap features the legendary Darren McKee—LinkedIn whisperer, social selling coach, and former pizza-slinger turned revenue disruptor. Darren’s coached over 900 leaders on how to stop being sales robots and start building authentic relationships that actually close.We dive into:•Why most go-to-market strategies are broken by design•How Darren hit 147% of quota by ignoring the “playbook”•The truth about LinkedIn’s algorithm (spoiler: nobody knows)•Why promoted posts are a death sentence•The future of B2B is DTC (yeah, really)If you’re a founder, revenue leader, or rep trying to unlearn bad sales religion and grow real pipeline, this one’s for you.👉 Subscribe for weekly tactical GTM advice📬 Newsletter: https://revenue-reimagined.com🎙️ Guest: Darren McKee – https://darrenmckee.coFollow Darren - https://www.linkedin.com/in/darrenmckeesales/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Apr 9, 2025 • 40min

Episode #91 “We Were Gonna Run Out of Money” — Arrows CEO Reveals Make-or-Break Go-To-Market Pivot ft. Daniel Zarick

On this episode of Bridge the Gap podcast, we sit down with Daniel Zarick, CEO and co-founder of Arrows, a digital sales room and customer onboarding platform built for HubSpot. Daniel opens up about the terrifying moment when Arrows was on the brink—no traction, no funding runway, no product-market fit.He walks us through the blind spots, ego traps, and the very real “oh sh*t” moments of startup life. We get into why most onboarding tools fail, what makes a sales room actually usable, and why your CRM isn’t enough.From ripping out dashboards to embedding deeply with HubSpot, Arrows didn’t just iterate—they nuked their own roadmap and rebuilt with precision. If you’re a founder, GTM leader, or just someone tired of BS buzzwords, this episode’s for you.📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com before it’s too late!Follow Daniel - https://www.linkedin.com/in/danielzarick/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Apr 2, 2025 • 35min

Episode #90 The #1 Reason Startups FAIL (And No One Talks About It) with Lindsay Tjepkema

Why are most startups crashing and burning before they even get off the ground? It’s NOT what you think. In this episode of Bridge the Gap, Adam and Dale uncover the brutal truth with 3x founder and marketing powerhouse Lindsay Tjepkema.Here’s what you’re getting:❌ Why 90% of Founders Are DESTROYING Their Growth Without Knowing It✅ The ICP Myth: Why You’re Targeting the WRONG People (And How to Fix It Today)⚠️ The Dangerous “Playbook Trap” That’s Holding You Back💡 The Real Way to Build a Human-Centric Brand That Can’t Be IgnoredMost founders are making the same fatal mistake—waiting too long to re-evaluate their ICP, Buyer Persona, and Value Proposition. Miss this and your business is toast. 🥀📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com before it’s too late!Follow Lindsay - https://www.linkedin.com/in/lindsaytjepkema/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Mar 26, 2025 • 37min

Episode #89 Cold Email Is DEAD… Unless You Do This | GTM Strategies That Actually Work ft. Harris Kenny

Are you struggling to make outbound work at scale? You’re not alone. In this episode, we sit down with Harris Kenny, CEO of Outbound Sync, to break down why outbound often fails and cold email is dead — and what top-performing teams are doing differently.We dive into: • Why syncing outbound tools to your CRM is a game-changer • The cold truth about cold email in 2025 • When to hire an agency vs. build in-house • How AI is shaping the future of sales (and why agencies aren’t going anywhere) • Tactical examples of outbound that actually WORKIf you’re in GTM, RevOps, or sales leadership, this episode is packed with insight you won’t find anywhere else.Follow Harris - https://www.linkedin.com/in/harriskenny/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Mar 19, 2025 • 43min

Episode #88 He Generated $100,000,000 and Sold Companies with THIS "Hack" ft. Andy Mewborn

Want to turn your go-to-market strategy into a money-making machine? In this episode of Bridge The Gap , we bring you Andy Mewborn, the founder of Distribute, co-creator of Taplio, and the mind behind Brand 30—a LinkedIn growth powerhouse. Andy speaks to his first $100,000,000 he generated and how he sold companies all using a few hacks. You will be surprised when you hear his last piece of advice!Andy shares battle-tested GTM strategies that drive revenue fast, eliminate wasted effort, and help you cash in on overlooked market opportunities.💰 What You’ll Learn:✔️ The #1 secret to scaling your startup to $$$ FAST✔️ How Andy turned simple ideas into high-growth, high-profit businesses✔️ The biggest GTM mistakes that are keeping you broke✔️ How to fix your top-of-funnel and create a pipeline that prints money✔️ The truth about AI, sales tools, and pricing models that actually drive ROI🚀 If you’re in B2B sales, SaaS, or marketing, this episode is your playbook for explosive growth!📩 Join our newsletter at https://Revenue-Reimagined.com for exclusive strategies and giveaways.🔥 LIKE, COMMENT & SHARE if you’re ready to make more money in 2025!🔔 Subscribe now and never miss a revenue-boosting episode!Follow Andy - https://www.linkedin.com/in/amewborn/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
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Mar 12, 2025 • 36min

Episode #87 He Speaks to AI More than Humans... ft. Jordan Crawford

Your outbound strategy is broken—and you don’t even know it. 😱 In this episode, we sit down with Jordan Crawford, founder of Blueprint and a leading expert in outbound sales, AI-driven prospecting, and go-to-market (GTM) strategy.🔍 What you’ll learn:✅ The biggest mistakes companies make in outbound sales✅ How to craft messages people would pay to receive✅ Why most Ideal Customer Profiles (ICPs) are outdated and ineffective✅ The secret to finding, not filtering, your best-fit accounts✅ How AI is changing the game for prospecting and engagement💡 “Nothing changes if nothing changes.” If you’re still running the same playbook, you’re falling behind. Tune in to discover how to optimize your outbound strategy and make your GTM motion actually work in today’s market to Bridge the Gap. Follow Jordan - https://www.linkedin.com/in/jordancrawford/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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