Bridge the Gap™ by Revenue Reimagined

Most founders think outbound is simple: send 10,000 emails and - BOOM - meetings! Reality check: it’s not working. And worse? It’s killing your domain, your pipeline, and your sanity.In this brutally honest episode of Bridge the Gap, we sit down with Kellen Csebeer, founder of The Deal Lab, who’s on a mission to rebuild outbound from the ground up. No fluff. No spam. Just strategy and segmentation.🔍 What we cover: • Why your outbound sucks (and how to know it) • Why demand isn’t desire—it’s desperation • How long it REALLY takes to make outbound work • The dangerous myth of instant ROI • Cold email vs. cold reality💥 If you’re a founder, RevOps lead, or just someone tired of sending 5,000 emails into the void, this is your episode.Follow Kellen - https://www.linkedin.com/in/kellen-casebeer/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

This episode of Bridge the Gap features the legendary Darren McKee—LinkedIn whisperer, social selling coach, and former pizza-slinger turned revenue disruptor. Darren’s coached over 900 leaders on how to stop being sales robots and start building authentic relationships that actually close.We dive into:•Why most go-to-market strategies are broken by design•How Darren hit 147% of quota by ignoring the “playbook”•The truth about LinkedIn’s algorithm (spoiler: nobody knows)•Why promoted posts are a death sentence•The future of B2B is DTC (yeah, really)If you’re a founder, revenue leader, or rep trying to unlearn bad sales religion and grow real pipeline, this one’s for you.👉 Subscribe for weekly tactical GTM advice📬 Newsletter: https://revenue-reimagined.com🎙️ Guest: Darren McKee – https://darrenmckee.coFollow Darren - https://www.linkedin.com/in/darrenmckeesales/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

On this episode of Bridge the Gap podcast, we sit down with Daniel Zarick, CEO and co-founder of Arrows, a digital sales room and customer onboarding platform built for HubSpot. Daniel opens up about the terrifying moment when Arrows was on the brink—no traction, no funding runway, no product-market fit.He walks us through the blind spots, ego traps, and the very real “oh sh*t” moments of startup life. We get into why most onboarding tools fail, what makes a sales room actually usable, and why your CRM isn’t enough.From ripping out dashboards to embedding deeply with HubSpot, Arrows didn’t just iterate—they nuked their own roadmap and rebuilt with precision. If you’re a founder, GTM leader, or just someone tired of BS buzzwords, this episode’s for you.📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com before it’s too late!Follow Daniel - https://www.linkedin.com/in/danielzarick/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Why are most startups crashing and burning before they even get off the ground? It’s NOT what you think. In this episode of Bridge the Gap, Adam and Dale uncover the brutal truth with 3x founder and marketing powerhouse Lindsay Tjepkema.Here’s what you’re getting:❌ Why 90% of Founders Are DESTROYING Their Growth Without Knowing It✅ The ICP Myth: Why You’re Targeting the WRONG People (And How to Fix It Today)⚠️ The Dangerous “Playbook Trap” That’s Holding You Back💡 The Real Way to Build a Human-Centric Brand That Can’t Be IgnoredMost founders are making the same fatal mistake—waiting too long to re-evaluate their ICP, Buyer Persona, and Value Proposition. Miss this and your business is toast. 🥀📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com before it’s too late!Follow Lindsay - https://www.linkedin.com/in/lindsaytjepkema/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Are you struggling to make outbound work at scale? You’re not alone. In this episode, we sit down with Harris Kenny, CEO of Outbound Sync, to break down why outbound often fails and cold email is dead — and what top-performing teams are doing differently.We dive into: • Why syncing outbound tools to your CRM is a game-changer • The cold truth about cold email in 2025 • When to hire an agency vs. build in-house • How AI is shaping the future of sales (and why agencies aren’t going anywhere) • Tactical examples of outbound that actually WORKIf you’re in GTM, RevOps, or sales leadership, this episode is packed with insight you won’t find anywhere else.Follow Harris - https://www.linkedin.com/in/harriskenny/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Want to turn your go-to-market strategy into a money-making machine? In this episode of Bridge The Gap , we bring you Andy Mewborn, the founder of Distribute, co-creator of Taplio, and the mind behind Brand 30—a LinkedIn growth powerhouse. Andy speaks to his first $100,000,000 he generated and how he sold companies all using a few hacks. You will be surprised when you hear his last piece of advice!Andy shares battle-tested GTM strategies that drive revenue fast, eliminate wasted effort, and help you cash in on overlooked market opportunities.💰 What You’ll Learn:✔️ The #1 secret to scaling your startup to $$$ FAST✔️ How Andy turned simple ideas into high-growth, high-profit businesses✔️ The biggest GTM mistakes that are keeping you broke✔️ How to fix your top-of-funnel and create a pipeline that prints money✔️ The truth about AI, sales tools, and pricing models that actually drive ROI🚀 If you’re in B2B sales, SaaS, or marketing, this episode is your playbook for explosive growth!📩 Join our newsletter at https://Revenue-Reimagined.com for exclusive strategies and giveaways.🔥 LIKE, COMMENT & SHARE if you’re ready to make more money in 2025!🔔 Subscribe now and never miss a revenue-boosting episode!Follow Andy - https://www.linkedin.com/in/amewborn/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Your outbound strategy is broken—and you don’t even know it. 😱 In this episode, we sit down with Jordan Crawford, founder of Blueprint and a leading expert in outbound sales, AI-driven prospecting, and go-to-market (GTM) strategy.🔍 What you’ll learn:✅ The biggest mistakes companies make in outbound sales✅ How to craft messages people would pay to receive✅ Why most Ideal Customer Profiles (ICPs) are outdated and ineffective✅ The secret to finding, not filtering, your best-fit accounts✅ How AI is changing the game for prospecting and engagement💡 “Nothing changes if nothing changes.” If you’re still running the same playbook, you’re falling behind. Tune in to discover how to optimize your outbound strategy and make your GTM motion actually work in today’s market to Bridge the Gap. Follow Jordan - https://www.linkedin.com/in/jordancrawford/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Struggling to bridge your go-to-market gaps? You’re not alone.In this episode, we sit down with Florian Tatulea, Head of Sales Development at Common Room, to talk all things B2B sales, prospecting, and hiring top talent. Florian shares his decade-long expertise as an SDR, AE, and sales leader—PLUS insights from his new venture, Sales Flow.💡 We cover:✅ The biggest mistakes founders make in hiring SDRs & AEs✅ Why product-market fit comes BEFORE sales scaling (seriously, stop rushing!)✅ How AI is reshaping outbound prospecting – and why AI SDRs may be killing your pipeline✅ The real way to build a high-performance sales team without wasting resources🎯 If you’re in GTM, sales leadership, or just trying to break into the industry, this is a must-watch!Follow Florin: https://www.linkedin.com/in/florintatulea/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In this episode, we dive deep with Elizabeth Andrew, a seasoned technology CEO and five-time sales leader with a story of resilience and grit. After a 17-year career break as a stay at home mom, Elizabeth re-entered the workforce with zero tech experience and skyrocketed to lead revenue at powerhouse companies like HelloSign, Dropbox, Pluma, and Netomi. We explore her 4x4 method for career transitions, the challenges of scaling sales teams, and why having a rock-solid sales playbook is non-negotiable. Whether you’re a founder, sales leader, or simply looking for inspiration, Elizabeth’s journey from stay-at-home mom to tech executive is a must-hear!What You’ll Learn: • The four stages of building a successful go-to-market strategy: Stabilization, Foundation, Repeatability, Scalability • How to transition from founder-led sales to a scalable sales organization • Why most founders struggle with unrealistic expectations in sales • The secrets behind Elizabeth’s $70M sales playbook🔗 Connect with Elizabeth Andrew: https://elizabethandrew.comLinkedIn: https://www.linkedin.com/in/elizabethaandrew/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In this episode of Bridge the Gap Podcast, we sit down with Trinity Nguyen, CMO & Head of Account Development at UserGems, to break down the biggest mistakes in outbound sales, why job change signals are game-changers, and how to scale AI-powered sales strategies that actually work.🔹 The #1 hiring mistake killing your pipeline🔹 How UserGems built a category around job change signals🔹 Why updating your ICP every 6 months is non-negotiable🔹 The secret to frictionless onboarding & retention💡 If you’re serious about winning outbound sales, this is a must-watch!👉 Follow Trinity - https://www.linkedin.com/in/trinitynguyen/🔥 Follow us for more B2B growth strategiesPS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!https://pursuitsalessolutions.com/revenuereimaginedZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.