Episode #101 Use Category Design and AI to Build Your Market From Scratch with Karthi Ratnam

Bridge the biggest gaps in your go-to-market motion with Karthi — one-name visionary behind Audience Haus & Rev Genius. On this episode of Bridge The Gap powered by Revenue Reimagined, we dig into:
- 🧩 Category Design vs. GTM – Why positioning alone won’t cut it
- 🚧 The hidden risks of skipping category creation (and when to play inside the existing market)
- 🤖 AI in GTM – Real vs. hyped-up uses, and how to avoid blowing your pipeline
- 🔧 Early warning signs your GTM motion is breaking — and the tactical fixes that matter
- 🔄 How to build agile, human+AI revenue teams ready for constant change

If you’re tired of surface-level marketing fluff and want deep, battle-tested strategies that scale — this is your roadmap.

Follow Karthi - https://www.linkedin.com/in/karthiratnam/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.