Episode #107 Why Humor Is the Most Underrated Sales Tool | Will Aitken

Can being funny actually close deals? Will Aitken — viral sales content creator, co-founder of Sales Feed, and CEO of WillAitken.com — joins us to expose why humor, humanity, and just the right amount of chaos might be the deadliest tools in modern sales. We dig into cold outreach tactics that actually work, the myth of the “perfect tone,” why most outbound fails miserably, and how being yourself is more effective than AI-polished pitches.

Follow Will - https://www.linkedin.com/in/justwillaitken/

PS - huge shout out to Sendoso for sponsoring our show.

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