

Episode #109 Disney+ to AI Marketing Powerhouse: B2C Lessons That Will Disrupt B2B ft. Swati Paliwal
What happens when you take a marketing leader who’s run campaigns for Disney+, Hotstar, Flipkart, and MX Player… and drop her into the fast-paced world of AI startups? Meet Swati Paliwal, Head of Marketing at Sprouts AI, who’s proving that the boldest B2C storytelling tactics can supercharge B2B go-to-market strategies.
In this episode of Bridge the Gap, Swati reveals:
• The B2C marketing secrets that work even better in B2B
• Why AI is changing the rules of attention and brand strategy
• How to build inbound-led outbound systems that actually close deals
• The hidden metrics B2B marketers are missing
• The right way to align sales, marketing, and the CEO’s vision
If you’re serious about building a brand people actually notice — and turning that attention into pipeline — this is your playbook.
Follow Swati: https://www.linkedin.com/in/swatipaliwal1/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.
ZoomInfo is also a proud sponsor - check them out here!
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