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Bridge the Gap™ by Revenue Reimagined

Episode #82 BILLION Dollar Sales Leader Shares How to Get Customers to Notice You in a Crowded Market ft. Will Jenkins

Feb 5, 2025
31:52

What does it take to scale a business to $1 billion in revenue and sell it for $235M? Will Jenkins, founder and CEO of Journey, has done it—twice! In this episode of Bridge the Gap, Will shares his incredible journey from selling Cutco knives to co-founding MoLo Solutions, which was acquired for a staggering $235 million.

🔹 How did Will break into the ultra-competitive freight brokerage industry?
🔹 What are the secrets to winning customers in a crowded market?
🔹 Why do most B2B founders fail at go-to-market (and how to fix it)?
🔹 Is LinkedIn good for generating business? or is it just a giant spam dumpster?

If you’re building a startup, struggling with sales, or looking for a repeatable GTM strategy, this episode is a must-watch!

📌 Timestamps:
00:00 - Welcome to Bridge the Gap
01:00 - Will Jenkins’ journey: From Cutco sales to $1B business
05:15 - The biggest mistake B2B founders make
08:50 - How to stand out in a saturated industry
14:52 - The power of LinkedIn for lead generation
18:42 - Scaling a company from 0 to $1B
24:50 - How to build a long-term, scalable business
30:00 - Rapid fire Q&A with Will Jenkins

🔥 Want to grow your sales & revenue? Follow Will Jenkins:
🔗 LinkedIn: https://www.linkedin.com/in/willjenkinswcj/
🔗 Website: https://JourneyDelivers.com

📩 Subscribe to Our Newsletter for Exclusive Sales & Growth Tips:
👉 https://Revenue-Reimagined.com

💬 Drop a comment below: What’s the biggest challenge you face in growing your business?

👍 Like, share, and subscribe for more expert insights on sales, startups, and scaling revenue!


PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you!

Struggling to understand why your revenue isn't growing at the rate you want?

Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it.

https://revenuereimagined.typeform.com/gtmgap

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