Episode #82 BILLION Dollar Sales Leader Shares How to Get Customers to Notice You in a Crowded Market ft. Will Jenkins

What does it take to scale a business to $1 billion in revenue and sell it for $235M? Will Jenkins, founder and CEO of Journey, has done it—twice! In this episode of Bridge the Gap, Will shares his incredible journey from selling Cutco knives to co-founding MoLo Solutions, which was acquired for a staggering $235 million.

🔹 How did Will break into the ultra-competitive freight brokerage industry?
🔹 What are the secrets to winning customers in a crowded market?
🔹 Why do most B2B founders fail at go-to-market (and how to fix it)?
🔹 Is LinkedIn good for generating business? or is it just a giant spam dumpster?

If you’re building a startup, struggling with sales, or looking for a repeatable GTM strategy, this episode is a must-watch!

📌 Timestamps:
00:00 - Welcome to Bridge the Gap
01:00 - Will Jenkins’ journey: From Cutco sales to $1B business
05:15 - The biggest mistake B2B founders make
08:50 - How to stand out in a saturated industry
14:52 - The power of LinkedIn for lead generation
18:42 - Scaling a company from 0 to $1B
24:50 - How to build a long-term, scalable business
30:00 - Rapid fire Q&A with Will Jenkins

🔥 Want to grow your sales & revenue? Follow Will Jenkins:
🔗 LinkedIn: https://www.linkedin.com/in/willjenkinswcj/
🔗 Website: https://JourneyDelivers.com

📩 Subscribe to Our Newsletter for Exclusive Sales & Growth Tips:
👉 https://Revenue-Reimagined.com

💬 Drop a comment below: What’s the biggest challenge you face in growing your business?

👍 Like, share, and subscribe for more expert insights on sales, startups, and scaling revenue!

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.