Bridge the Gap™ by Revenue Reimagined Episode #79 Blueprint for Scalable Revenue and Outcome Based Pricing with Jacco van der KooijJacco
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Jan 15, 2025 Jacco van der Kooij, Founder and CEO of Winning by Design, is an expert in SaaS strategy and business growth. He reveals his Revenue Factory framework for building sustainable revenue engines, emphasizing the role of customer success. Jacco also discusses how AI is revolutionizing sales by empowering buyers, making it crucial for professionals to adapt. The conversation shifts to the future of outcome-based pricing and key insights on balancing acquisition and retention strategies, offering bold ideas for scaling success.
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Revenue Factory Principles
- Recurring revenue businesses have three goals: growth, cost efficiency, and quality.
- These goals mirror those of a factory: producing a lot, efficiently, and with high quality.
Growth at All Costs Mentality
- Many companies are stuck in "first gear," focusing on hiring for growth without understanding revenue dynamics.
- They lack education on recurring revenue growth and don't appreciate processes.
Customer Success as Revenue Generators
- Leverage customer success as revenue generators by focusing on word-of-mouth marketing.
- Traditional channels are becoming too noisy, so happy customers are your best marketing.
