Episode #79 Blueprint for Scalable Revenue and Outcome Based Pricing with Jacco van der KooijJacco
Bridge the Gap™ by Revenue Reimagined
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The Revenue Factory: Unlocking Sustainable Growth
This chapter examines the 'revenue factory' concept and its importance in driving sustainable business growth through efficient revenue production. It highlights the role of customer success as a key revenue generator and critiques traditional growth strategies that overly focus on hiring rather than leveraging existing customers. Additionally, the chapter introduces the bow tie model in sales, emphasizing the need for a balanced approach to acquisition, expansion, and retention in modern business practices.
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