Jacco van der Kooij, founder of Winning by Design, shares his expertise on transforming go-to-market strategies into revenue factories. He emphasizes the shift from a 'growth at all cost' mentality to sustainable scaling and the importance of unit economics. Key topics include the revenue architecture framework, the need for efficiency in customer acquisition, and aligning sales processes with customer success. Jacco also addresses challenges in the SaaS market and offers strategies for navigating today’s complex economic landscape.

Jacco van der Kooij, Founder of Winning by Design, shares his expertise on AI's profound impact on sales strategies. He predicts a dramatic shift where up to 70% of sales jobs could vanish, highlighting the need for adaptation. The conversation dives into how AI is transforming traditional sales roles and enhancing customer engagement through innovative methodologies. Jacco also discusses the evolution from SaaS to outcome-based models, stressing the urgency for businesses to embrace AI or risk obsolescence in a competitive landscape.

Renowned expert Jacco van der Kooij discusses AI's impact on sales, the evolution of SaaS industry, and the crucial role of Revenue Operations. Insights on adapting to changing market conditions and the future of sales roles with AI technology.

Jacco van der Kooij, founder of Winning by Design, brings his expertise in intelligent growth strategies to the forefront. He challenges the outdated growth-at-all-costs mentality, advocating for sustainable practices that prioritize recurring impact for customers. The discussion delves into essential customer targeting metrics, the evolving dynamics of SaaS sales influenced by AI, and the need for sales professionals to adapt to informed buyers. Jacco emphasizes the importance of creating value-driven interactions to foster genuine relationships in a rapidly changing landscape.

The podcast delves into the reset of SaaS, discussing the challenges with pricing sustainability and changing buyer behavior. AI is seen as a disruptive force in the industry, and there is a focus on the shifting landscape of SaaS under pressure. The conversation explores future trends, offering solutions and insights on revenue architecture and optimizing go-to-market strategies for sustainable growth.