Jacco van der Kooij

Jacco van der Kooij, Founder of Winning by Design, shares his expertise on AI's profound impact on sales strategies. He predicts a dramatic shift where up to 70% of sales jobs could vanish, highlighting the need for adaptation. The conversation dives into how AI is transforming traditional sales roles and enhancing customer engagement through innovative methodologies. Jacco also discusses the evolution from SaaS to outcome-based models, stressing the urgency for businesses to embrace AI or risk obsolescence in a competitive landscape.

Jacco van der Kooij, founder of Winning by Design, shares his expertise on transforming go-to-market strategies into revenue factories. He emphasizes the shift from a 'growth at all cost' mentality to sustainable scaling and the importance of unit economics. Key topics include the revenue architecture framework, the need for efficiency in customer acquisition, and aligning sales processes with customer success. Jacco also addresses challenges in the SaaS market and offers strategies for navigating today’s complex economic landscape.

Jacco van der Kooij, founder of Winning by Design, dives deep into the collapsing old go-to-market strategies, emphasizing that AI won't fix flawed foundations. He highlights the vital role customers play in driving growth rather than traditional SDR tactics. The discussion covers how integrating AI amplifies existing issues and why companies must focus on human-led, customer-centric growth strategies. Jacco also unveils how AI can streamline real-time sales assistance and enhance customer interactions, paving the way for a more effective sales future.

The podcast delves into the reset of SaaS, discussing the challenges with pricing sustainability and changing buyer behavior. AI is seen as a disruptive force in the industry, and there is a focus on the shifting landscape of SaaS under pressure. The conversation explores future trends, offering solutions and insights on revenue architecture and optimizing go-to-market strategies for sustainable growth.

Jacco van der Kooij, Founder and CEO of Winning by Design, is an expert in SaaS strategy and business growth. He reveals his Revenue Factory framework for building sustainable revenue engines, emphasizing the role of customer success. Jacco also discusses how AI is revolutionizing sales by empowering buyers, making it crucial for professionals to adapt. The conversation shifts to the future of outcome-based pricing and key insights on balancing acquisition and retention strategies, offering bold ideas for scaling success.