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The Revenue Formula
Why 70% of Sales Jobs Might Disappear (with Jacco van der Kooij)
Nov 28, 2024
Jacco van der Kooij, Founder of Winning by Design, shares his expertise on AI's profound impact on sales strategies. He predicts a dramatic shift where up to 70% of sales jobs could vanish, highlighting the need for adaptation. The conversation dives into how AI is transforming traditional sales roles and enhancing customer engagement through innovative methodologies. Jacco also discusses the evolution from SaaS to outcome-based models, stressing the urgency for businesses to embrace AI or risk obsolescence in a competitive landscape.
01:06:39
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Quick takeaways
- AI is set to replace a significant number of traditional sales roles, especially in transactional contexts, by directly addressing client needs.
- Timely adoption of AI technologies provides organizations with a competitive edge, mirroring the early analytical approaches seen in sports like baseball.
Deep dives
The Threat of AI in Sales
AI systems are beginning to replace a significant portion of traditional sales roles, particularly in transactional sales. Many salespeople tend to jump quickly into product pitching after identifying a client's pain points, which is not an effective approach. Instead, the best sellers take the time to listen and understand the desired outcomes their clients are looking for. Today's AI can streamline this process by going directly to identifying impacts, suggesting that organizations could replace a large percentage of their sales staff within transactional roles.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode