The Revenue Formula Why 70% of Sales Jobs Might Disappear (with Jacco van der Kooij)
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Nov 28, 2024 Jacco van der Kooij, Founder of Winning by Design, shares his expertise on AI's profound impact on sales strategies. He predicts a dramatic shift where up to 70% of sales jobs could vanish, highlighting the need for adaptation. The conversation dives into how AI is transforming traditional sales roles and enhancing customer engagement through innovative methodologies. Jacco also discusses the evolution from SaaS to outcome-based models, stressing the urgency for businesses to embrace AI or risk obsolescence in a competitive landscape.
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AI's Impact on GTM
- AI is disrupting the Go-To-Market strategies of high-growth companies.
- Traditional SDR, AE, and CSM roles are being transformed into PLG, AI-led, and human-led growth.
Reimagining the Buying Experience
- Buyers dislike the current B2B buying process, finding it inefficient and overwhelming.
- AI offers a chance to create entirely new buying experiences, similar to how Uber and Airbnb revolutionized their respective industries.
Emerging AI Applications in Sales
- 11X utilizes AI for SDR tasks, showing early applications of AI in sales.
- AI tools are automating marketing (copy.ai) and support functions, indicating broader adoption.
