Have you read the phrase “AI won’t replace your job, but people who use AI will”? Well, that's not entirely true.
In today's episode, we discuss how AI is disrupting the entire GTM at the moment - and we discuss it with Jacco van der Kooij.
- (00:00) - Introduction
- (04:24) - How AI is transforming GTM
- (15:01) - AI: Volume, cost and... what's the last one?
- (20:43) - Beyond talking leaflets
- (26:04) - Agentic World and AI Sub-Agents
- (30:13) - The First Mover Advantage
- (35:09) - From shovel to excavator
- (39:53) - The Three Storms
- (45:16) - The Rise of Vertical SaaS
- (53:11) - AI's Exponential Growth and Future Impact
References
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