The Future of Sales: AI Transformation

Have you read the phrase “AI won’t replace your job, but people who use AI will”? Well, that's not entirely true.

In today's episode, we discuss how AI is disrupting the entire GTM at the moment - and we discuss it with Jacco van der Kooij.

• (00:00) - Introduction
• (04:24) - How AI is transforming GTM
• (15:01) - AI: Volume, cost and... what's the last one?
• (20:43) - Beyond talking leaflets
• (26:04) - Agentic World and AI Sub-Agents
• (30:13) - The First Mover Advantage
• (35:09) - From shovel to excavator
• (39:53) - The Three Storms
• (45:16) - The Rise of Vertical SaaS
• (53:11) - AI's Exponential Growth and Future Impact

• "In 2025, AI won’t just assist salespeople – it will replace them.", Winning by Design
• "Why and how AI is going to replace sales" (video), Jacco van der Kooij
• AI share of search, Rand Fishkin

This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

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