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The Revenue Formula
The SaaS Reset and what's next (with Jacco van der Kooij)
Mar 14, 2024
The podcast delves into the reset of SaaS, discussing the challenges with pricing sustainability and changing buyer behavior. AI is seen as a disruptive force in the industry, and there is a focus on the shifting landscape of SaaS under pressure. The conversation explores future trends, offering solutions and insights on revenue architecture and optimizing go-to-market strategies for sustainable growth.
01:03:46
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Quick takeaways
- SaaS industry is reset for sustainable growth, focusing on operational metrics over investor metrics.
- AI disrupts go-to-market strategies, emphasizing the need for AI-powered systems and processes.
Deep dives
Changes in the SaaS Industry and Revenue Architecture
Major changes are happening in the SaaS industry, impacting go-to-market strategies like resetting SaaS and focusing on sustainable growth. Yakov discusses his book 'Revenue Architecture,' emphasizing a modern approach for rapid growth companies. He highlights the lack of understanding in operating SaaS, comparing it to driving a rocket like a car. The focus on pricing, cost of sales, and retaining customers indicates the need for a shift towards CFO-led strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode