11min chapter

The Revenue Formula cover image

The SaaS Reset and what's next (with Jacco van der Kooij)

The Revenue Formula

CHAPTER

AI Impact on Go-to-Market Strategies

Analyzing the influence of AI on go-to-market strategies, exploring various GTM motions' costs and efficiencies, and highlighting the need for a holistic AI-driven system in today's evolving market landscape.

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