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The SaaS Reset and what's next (with Jacco van der Kooij)

The Revenue Formula

CHAPTER

Navigating Revenue Architecture and SaaS Challenges

The chapter explores the evolving landscape of SaaS businesses, delving into metrics, pricing strategies, and achieving go-to-market fit amidst challenges like ACV pressure and CAC payback. It discusses the transformative impact of COVID-19 on SaaS strategies, emphasizing a shift towards sustainable models led by CFOs. The importance of focusing on customers with expansion opportunities and having a strong go-to-market strategy for success in the current market environment is also highlighted.

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