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The SaaS Reset and what's next (with Jacco van der Kooij)

The Revenue Formula

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Navigating Revenue Architecture and SaaS Challenges

The chapter explores the evolving landscape of SaaS businesses, delving into metrics, pricing strategies, and achieving go-to-market fit amidst challenges like ACV pressure and CAC payback. It discusses the transformative impact of COVID-19 on SaaS strategies, emphasizing a shift towards sustainable models led by CFOs. The importance of focusing on customers with expansion opportunities and having a strong go-to-market strategy for success in the current market environment is also highlighted.

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