Lenny's Podcast: Product | Career | Growth

Adam Fishman, a growth and product executive with a rich background at Lyft, Patreon, and Imperfect Foods, shares insights from his extensive career. He discusses the importance of a robust onboarding process in boosting user retention and aligning expectations. Adam introduces his growth PM competency model, outlining key skills for hiring growth leaders and building effective teams. He also reflects on his time at Lyft, highlighting the excitement of its launch and competition with Uber, revealing valuable lessons learned along the way.

Dan Hockenmaier, an expert in marketplace strategy and growth, shares his insights from leadership roles at Thumbtack and Faire. He discusses the importance of constructing growth models based on first principles, with a focus on customer retention as a crucial metric. The conversation dives into the complexities of managing marketplaces, balancing supply and demand, and the evolution of vertical marketplaces. Dan also highlights strategies for startups, emphasizing the significance of understanding customer dynamics to drive sustainable growth.

Kristen Berman, CEO of Irrational Labs, discusses how behavioral science transforms product design for companies like Google and TikTok. She introduces her 3B Framework, explaining how it identifies biases that hinder user engagement. Kristen elaborates on the importance of effective onboarding for customer retention and highlights innovative strategies to combat misinformation on platforms like TikTok. The conversation also touches on the ethical implications of behavioral nudges and the psychology behind user behavior, offering actionable insights for product development.

Georgiana Laudi, co-founder and CEO of Forget The Funnel, expertly guides SaaS companies in scaling through customer-led growth. She discusses identifying ideal customers and mapping user flows to uncover growth opportunities. Georgiana shares compelling case studies on refining customer journeys that boost conversion rates. She also emphasizes the significance of customer research in product development, while offering strategies for increasing subscriptions and retention. Her insights promise to reshape your approach to marketing in the rapidly evolving tech landscape.

Julian Shapiro, founder of Demand Curve and CMO at Webflow, shares his expertise in growth marketing. He emphasizes product-led acquisition as the key to scaling businesses. Listeners will discover innovative strategies for enhancing user retention, including the 'Curiosity Faucet' concept to boost creativity. Julian also discusses the importance of authentic engagement on platforms like Twitter, advocating for quality content over quantity. His insights on effective writing will inspire anyone looking to elevate their content creation skills.

In this engaging discussion, Jason Shah, a seasoned product leader with a background at Amazon, Airbnb, and Microsoft, shares his insights on navigating the evolving landscape of Web3. He reflects on the impactful lessons learned from his time at Amazon and emphasizes the importance of strong leadership in fostering team morale and accountability. Jason also explores the metaphor of careers as maps versus ladders, highlighting the value of curiosity and intentional choices. His unique perspective on hiring strategies and career growth in innovative tech environments makes this conversation a must-listen.

Adam Grenier, a former Head of Growth Marketing at Uber and a marketing advisor, shares invaluable insights on exploring new acquisition channels. He discusses the rise of the growth CMO and the importance of aligning marketing strategies with customer needs. Adam emphasizes the benefits of improv classes for fostering teamwork and a positive culture. He also candidly addresses his battles with burnout, offering tools for mental well-being, including therapy and community support, proving that vulnerability can drive innovation.

Emily Kramer, co-founder of MKT1 and former marketing lead at Asana and Carta, shares her expertise on building effective marketing teams. She emphasizes the importance of hiring the right marketers and introduces the concept of 'pie-shaped marketers' who can juggle multiple roles. The conversation dives into the synergy between marketing and product teams, highlighting frameworks that enhance collaboration. Additionally, Emily discusses navigating angel investing and shares insights on mastering marketing interviews, providing valuable templates for aspiring marketers.

Ryan J. Salva, VP of Product at GitHub and mastermind behind Copilot, discusses how this transformative AI tool is reshaping software development by providing real-time coding suggestions. He reveals the collaborative origins of Copilot and the ethical implications of AI in coding. Salva also delves into effective strategies for structuring product teams within large tech companies and the importance of customer feedback in innovation. Expect insights on navigating the challenges of integrating AI into product development and the future of coding.

Yuriy Timen, a growth advisor and former Global Head of Marketing at Grammarly, shares his expertise on scaling subscription businesses. He discusses the importance of effective onboarding for user retention and dives into innovative SEO strategies that leverage first-principles thinking. Yuriy emphasizes the evolving landscape of paid acquisition and the significance of incrementality testing in maximizing ad spend efficacy. He also explores the potential of untapped platforms like TikTok and highlights the value of offline marketing in building resilient brands.