Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Nov 6, 2022
Ben Williams, VP of Product at Snyk, shares his insights from over 20 years in building high-performing growth teams. He discusses how Snyk effectively utilized product-led growth to captivate the developer audience and explores the challenges they faced with self-serve monetization. Ben highlights the importance of community engagement, strategic team alignment, and data-driven decision-making in fostering user adoption. He also provides valuable tips on free vs. paid models and creating cohesive growth strategies that drive substantial engagement.
01:31:34

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Podcast summary created with Snipd AI

Quick takeaways

  • Product-led growth strategies are crucial for scaling and winning over developer audiences.
  • Cross-collaboration and structured growth teams are key to setting up success in product and marketing.

Deep dives

Vision of Every Developer Unleashing Creativity

The vision is for every developer to securely unleash their creativity. The mission involves connecting every developer and their organizations to the value of the sneak platform with a frictionless self-serve adoption and expansion.

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