16min chapter

Lenny's Podcast: Product | Growth | Career cover image

How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Unlocking Product-Led Growth

This chapter explores the principles of product-led growth (PLG) and its pivotal role in a company's expansion strategy. It highlights Snyk's innovative tactics for user acquisition and engagement, including integration with GitHub and a focus on security education for developers. The discussion also addresses the challenges faced in self-service monetization and the strategic shifts necessary to adapt to the evolving needs of both individual developers and larger enterprises.

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