Ben Williams, VP of Product at Snyk, shares his insights from over 20 years in building high-performing growth teams. He discusses how Snyk effectively utilized product-led growth to captivate the developer audience and explores the challenges they faced with self-serve monetization. Ben highlights the importance of community engagement, strategic team alignment, and data-driven decision-making in fostering user adoption. He also provides valuable tips on free vs. paid models and creating cohesive growth strategies that drive substantial engagement.

Ben Williams, a seasoned 2x VP of Product at Synk and CloudBees, shares his expertise in driving B2B product growth. He discusses the necessity of simplifying products to unlock growth and reveals how Product-Led Growth (PLG) is revolutionizing the landscape. Ben highlights the importance of prioritizing actions for user activation and retention while debunking myths about PLG reliance on freemium models. He also explores collaborative strategies across teams, effective pricing, and the shift from traditional funnels to adaptive growth models.

Jason Mantzoukas, from 'How Did This Get Made?' and 'Brooklyn Nine-Nine', shares hilarious food anecdotes, debates soda preferences, talks about cocktails, allergic reactions, and dining delights. The conversation includes group roles in heists, favorite movies, and craving sweets. They also discuss dream meals, chocolate bars, and promotion for upcoming episodes.

Ben Williams, former executive turned PLG strategic advisor, shares insights on optimizing go-to-market strategies for developers. Topics include developer marketing strategies, building community, addressing privacy concerns, transitioning to enterprise sales, prioritizing experiments, leveraging engagement states, and qualitative research methods.

Ben Williams, VP Product at Snyk, discusses the stigma of therapy in the UK, his experiences with racism, meeting his wife on a dating app, the challenges and joys of being a dad, growing up in a strict household, the rollercoaster of fatherhood, and the differences in parenting between the UK and the States. Hilarious stories about birthing class are also shared.