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Product Growth Podcast
How to Drive Growth in B2B Products with, Ben Williams 2x VP of Product @Synk, CloudBees
Dec 18, 2024
Ben Williams, a seasoned 2x VP of Product at Synk and CloudBees, shares his expertise in driving B2B product growth. He discusses the necessity of simplifying products to unlock growth and reveals how Product-Led Growth (PLG) is revolutionizing the landscape. Ben highlights the importance of prioritizing actions for user activation and retention while debunking myths about PLG reliance on freemium models. He also explores collaborative strategies across teams, effective pricing, and the shift from traditional funnels to adaptive growth models.
01:50:58
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Quick takeaways
- Simplifying B2B products by removing unnecessary features can significantly enhance user experience and drive overall growth and retention.
- Transitioning to a product-led strategy emphasizes user engagement and satisfaction, crucial for a company's sustainable success in today’s market.
Deep dives
Over-Engineering in B2B Products
Many B2B products tend to be over-engineered, which can lead to unnecessary complexity and a lack of focus on users' needs. Product teams often prioritize shipping new features rather than actively monitoring the performance of existing ones. As a result, their offerings may grow unwieldy over time, cluttering the user experience with outdated features. Simplifying products by retiring unused features can free up engineering resources and clarify the user experience, ultimately aiding growth and retention.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode