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4min chapter
How to Drive Growth in B2B Products with, Ben Williams 2x VP of Product @Synk, CloudBees
Product Growth Podcast
Building a Growth Framework
This chapter underscores the critical role of high-level support in prioritizing growth initiatives and outlines the development of a flexible growth model for sustainable success. It discusses the significance of both qualitative and quantitative approaches in B2B products, using loop-based models and traditional funnels to provide a comprehensive understanding of business growth dynamics.
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