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10min chapter
How to Drive Growth in B2B Products with, Ben Williams 2x VP of Product @Synk, CloudBees
Product Growth Podcast
Building Collaborative Growth Teams
This chapter focuses on the ownership structure within product growth teams, emphasizing the need for accountable leadership and knowledge of growth strategies among all members. It also explores the benefits of a shared vocabulary for collaboration and alignment, discussing a successful reorganization at Synk that prioritized activation, engagement, and monetization. Additionally, it addresses challenges in collaboration between product, marketing, and engineering teams, advocating for clear roles and a supportive environment to enhance team dynamics and achieve growth goals.
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