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18min chapter
How to Drive Growth in B2B Products with, Ben Williams 2x VP of Product @Synk, CloudBees
Product Growth Podcast
Navigating User Engagement Spectrum
This chapter explores the various levels of user engagement with products, emphasizing the significance of categorizing users into different states such as dormant and active. It discusses the role of activation and engagement in driving product growth, alongside the importance of understanding product state models and their relation to user experiences. Key strategies for improving retention and monetization are highlighted, particularly focusing on shared responsibilities among product and growth teams.
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