The book '72 Rules on Storytelling' by Nancy Duarte does not appear to exist. Nancy Duarte is a prominent author in the field of storytelling and presentation techniques, known for her books like 'Slide:ology' and 'Resonate'.
This book provides step-by-step guidance on utilizing SlideShare for business expansion, covering content marketing, lead generation, and collaboration. It includes case studies and practical tips for maximizing SlideShare's potential. The authors highlight SlideShare's versatility beyond just hosting presentations, offering insights into its role in networking and event promotion.
In this book, Rolf Dobelli examines the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations. It is a comprehensive guide to recognizing and avoiding cognitive biases, presented in 99 short chapters. The book does not offer a recipe for happiness but rather a well-considered treatise on avoiding self-induced unhappiness through better decision-making. It uses simple, real-world examples to illustrate common errors of judgment and provides practical advice on how to avoid them[3][4][5].
In this book, Teresa Torres provides a practical and actionable framework for continuous discovery. She emphasizes the importance of weekly touchpoints with customers and small research activities to guide product development. The book helps product teams understand who they are building for and what value they can create, ensuring that products meet customer needs while delivering business value. It also addresses common challenges and biases in the discovery process, such as the curse of knowledge, escalation of commitment, and confirmation bias. Torres offers concrete methodologies to clarify problems, structure opportunity spaces, and measure success, making it a must-read for product managers and teams[2][3][5].
Petra Wille is an independent product leadership coach who’s been helping product teams expand their skill sets since 2013. She’s also the author of Strong Product People, which she published in 2021. Alongside her freelance work, Petra curates and co-organizes Mind The Product Engage Hamburg. She started her career as a software developer and in 2008 went to work at Xing, a German social media site, where she learned from two incredible product leaders: Marty Cagan and Jason Goldberg. In today’s podcast, we talk about Petra’s book, and how to help your team grow as a product leader. Petra also shares how to improve your storytelling skills, get better at public speaking, and why community is so important for product managers.
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-be-the-best-coach-to-product
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Where to find Petra Wille:
• Twitter: https://twitter.com/loomista
• LinkedIn: https://www.linkedin.com/in/petra-wille-b8b1329/?originalSubdomain=de
• Website: https://www.petra-wille.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• Flatfile: https://www.flatfile.com/lenny
• Mixpanel: https://mixpanel.com/startups
• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov27
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Referenced:
• PMwheel framework: https://www.strongproductpeople.com/pmwheel
• Marty Cagan’s assessment: https://www.svpg.com/coaching-tools-the-assessment/
• PM Daisy: https://pmdaisy.com/
• The Eisenhower matrix for prioritization: https://www.productplan.com/glossary/eisenhower-matrix/
• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309
• Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit
• Matt Mochary on Lenny’s podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/
• Hans Rosling’s Ted talks: https://www.ted.com/speakers/hans_rosling
• Sarah Kay: If I should have a daughter: https://www.ted.com/talks/sarah_kay_if_i_should_have_a_daughter?
• Nobody Wants to Read Your Sh*t: Why That is and What You Can Do About It: https://www.amazon.com/Nobody-Wants-Read-Your-Sh-ebook/dp/B01GZ1TJBI
• Selling the Dream: https://www.amazon.com/Selling-Dream-Guy-Kawasaki/dp/0887306004
• Nancy Duarte’s website: https://www.duarte.com/
• The 72 Rules of Storytelling: https://www.linkedin.com/pulse/72-rules-commercial-storytelling-jeremy-waite/
• The Art of Thinking Clearly:https://www.amazon.com/Art-Thinking-Clearly-Rolf-Dobelli/dp/0062219693
• Outcomes Over Output: https://www.amazon.com/Outcomes-Over-Output-customer-behavior/dp/1091173265
• Martin Erickson’s Decision Stack: https://martineriksson.com/the-decision-stack
• Present Yourself Kickstarter: https://www.kickstarter.com/projects/womentalkdesign/present-yourself-a-public-speaking-book
• The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/
• Product podcast in German: https://www.produktmenschen.de/
• Watch New Amsterdam on Peacock: https://www.peacocktv.com/stream-tv/new-amsterdam
• Harvest bookkeeping and time tracking: https://www.getharvest.com/
• Qanto: https://qonto.com/en
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In this episode, we cover:
(03:35) Petra’s background
(05:51) The things leaders of product teams don’t always understand
(09:33) Why Petra wrote the book Strong Product People to help managers of product teams
(11:21) The five ingredient coaching method
(17:00) Why Petra usually recommends starting coaching with a development plan
(19:31) Why weekly time should be carved out for ‘people development’
(21:16) How to define a competent PM in your organization and tools to help you
(24:06) Petra’s PM Wheel and how she developed it
(27:36) Other info product leads will find useful in Petra’s book
(30:46) Tips for coaching your team
(35:17) How to improve your storytelling
(40:56) How to get better at public speaking
(44:45) Why it’s important to develop good storytelling and public speaking skills
(53:36) The importance of a community of practice for product people
(56:14) Why people tend to stick around when they are supported and growing in a community
(57:53) What to look for in a community
(1:06:48) Lightning round
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Lenny's Podcast: Product | Growth | Career 
